• Transform magazine
  • December 06, 2019

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Articles

BT Group's new identity shows the purple side of the brand

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To celebrate its 50th birthday, BT Group has unveiled a new identity by London-based studio Red&White, to change the overall image behind the brand. Red&White’s work showcases the company beyond telecommunications, putting em...

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Valmarc rebrand innovates data intelligence with insight

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Differentiation and identity are the new keywords in Valmarc’s 360-degrees rebrand, conceived to emphasise the company’s mission and the strength of its products....

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Tech and luxury brands show their strength in Global 500

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One is an Italian heritage brand with strong global recognition, a limited consumer base and a small number of brand extensions. The other is an American digital giant with strong market penetration, a huge consumer base and...

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Australian internet company gets a makeover

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From being one of Melbourne University’s most profitable projects with the rights to manage .au domains, to becoming a global domains and hosting provider and market leader in the industry, Australian internet company Arq Gro...

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Diversity and individuality at centre of Casetify rebrand

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Whether it is a picture of one’s beloved pet or the scenery of a user’s hometown, personalising a smartphone with meaningful images is one of the little details that bring everyday joy and motivation....

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Five minutes with Chris Christodoulou

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With the proliferation of media opening up a sea of possibilities for brands to tell their story through technology, it has never been a better time to be a content creator. Chris Christodoulou, CEO of London-based creative p...

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Rewind: BlackBerry

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BlackBerry was once the leader in smartphone technology. Its inability to adapt has left the brand on the brink of extinction. What do experts thing caused the demise of the once-loved BlackBerry?...

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Spotlight on Konica Minolta

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The future of the workplace will be a fluid, digitally-connected, adaptable space. But to facilitate that, IT services will have to change too. Konica Minolta, through Workplace Hub is taking the first steps into changing the...

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Can Uber reinvent and reignite its brand?

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Startup founders and their companies don’t always stay a package deal. But when brand trust is diminishing, and the founder’s fingers are prised from the steering wheel, how can it recover? Without the visionary behind the br...

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Not just tech

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The technology sector has changed from something that was quite grey and inaccessible to something that is now an inseparable aspect of everyday life, particularly among the younger generations....

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@transformsays

RT @TransformEvents: At Transform we are proud to work with esteemed brands all over the world. Take a look at our judging panel for Transf…
Italian @LiquoreOpalNera has rebranded with design by London-based #Denomination to show the world its 'dark secret… https://t.co/ewRr8A0MJ4
Hi @mooncupltd and @bluemarlinbd, your rebrand is in this week's #TransformTuesday! Read it below:… https://t.co/TFkVcw0fNI