• Transform magazine
  • October 24, 2019

Top

Articles

New brands for Ocado’s non-grocery digital stores

Sizzle-Ocado-700x415.png

Ocado, the largest online food retailer in the world, has created whole new brand strategies for its latest non-grocery digital stores. Online pet store, Fetch, and the recently revealed kitchen and dining store, Sizzle, were both created...

Read More

K-Swiss’ new brand retains American heritage

K-Swiss-logo.png

The trainer market is booming right now, with Nike and adidas leading the pack. In this competitive environment of super-brands there is no room for complacency, and the latest athletic footwear retailer to refresh its brand is K-Swiss. Th...

Read More

Jewellers target aspirational market with new brand

Goldsmiths-700x246.jpg

Sometimes re-working brand strategy goes beyond a single brand. In 2012, the LoveGold campaign, initiated by the World Gold Council, sought to make gold relevant for the younger generation. The council provided low-interest, long-term loan...

Read More

@transformsays

From blue tulips to breweries and breasts, here’s our pick of the latest rebrands https://t.co/pUpkNSBM5C… https://t.co/Vy9Bj4qzin
Here’s our pick of the latest rebrands from chamber music to the world's first vagina museum. Get the low down here… https://t.co/2XcfKpooU9