• Transform magazine
  • December 14, 2019

Top

Articles

Opinion: What is the value of ownable shapes in confectionery?

steve (1).jpg

Memorable shapes and 3D brand touchpoints are key to the success of confectionery branding. How do iconic brands approach the brand and packaging decisions of the Christmas season?...

Read More

Five minutes with Helen Normoyle

Helen Normoyle.jpg

As the marketing director at British pharmacy giant Boots, Helen Normoyle has had to contend with the changing high street, the rise of lifestyle brands and a corporate rebrand in managing Boots’ marketing strategy. With the...

Read More

Brand experience: Galeries Lafayette

GLCE_PressKit_PS-Gif.gif

Pursuing a strategy that transcends the use of digital as a simple tool or tactic, France’s Galeries Lafayette is creating a new kind of retailer that unites the digital and physical worlds to ensure a more authentic, effecti...

Read More

Opinion: How can brands legally protect IP rights in the wake of Adidas three stripes' ruling?

Lowri Morgan-Macdonald Acuity Law (1).jpg

A recent decision of the EU General Court upholding the revocation of Adidas's three-stripe trademark serves as a stark reminder that even the monopoly rights of the big brands can be successfully challenged, particularly whe...

Read More

Zara logo redesign sparks debate among brand experts and consumers

Screenshot 2019-02-01 at 2.48.15 pm.png

A new season, a new collection and a new logo for Zara. Last week many noticed the removal of the sans serif font, that Zara has toted since 2010, and in its place a new overlapping font was revealed....

Read More

Adapt or die

main 1e.jpg

Crafting a lifestyle brand that can interact with and even shape culture, while still strengthening its core proposition, requires a level of adaptation and flexibility that can make or break a company’s success. Brittany Gol...

Read More

Waitrose packaging free from food allergies, full of flavour

WMH_WAITROSE_FF_WEB_V15.jpg

The British free from category is becoming intensely competitive as supermarket own brands duke it out with prominent and upstart independent brands on limited shelf space. In the midst of that battle is the fact that, until...

Read More

Dead Sea beauty products reinvigorated by updated positioning

180817_Ahava Press Images5.png

Skincare products from the Dead Sea are some of the most sought after in the world. The industry is a major one for Israel and Jordan – which both border one of the saltiest seas in the world. One of the industry leaders, Isr...

Read More

Dunkin' drops Donuts, still has doughnuts

04_Dunkin_Appendix_OOH_WildPosting.jpg

According to Research and Markets, a market tracking and research organisation, global consumption of doughnuts is expected to rise by 5.47% by 2021. Anecdotally, artisan doughnut stands are popping up in markets and neighbou...

Read More

Daring design strategy for British brand Debenhams

Screen Shot 2018-09-05 at 2.09.10 pm.png

Change is rife on the British high street. BHS collapsed. House of Fraser went into administration. John Lewis, still alive and kicking, has rebranded. Now, Debenhams has unveiled a new look for a new era....

Read More

Page 1 of 6

@transformsays

RT @TransformEvents: At Transform we are proud to work with esteemed brands all over the world. Take a look at our judging panel for Transf…
Italian @LiquoreOpalNera has rebranded with design by London-based #Denomination to show the world its 'dark secret… https://t.co/ewRr8A0MJ4
Hi @mooncupltd and @bluemarlinbd, your rebrand is in this week's #TransformTuesday! Read it below:… https://t.co/TFkVcw0fNI