• Transform magazine
  • November 19, 2019

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Articles

City of Chelmsford brand builds on community and heritage

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In partnership with creative agency We Are Fred, the city of Chelmsford has unveiled its first ever brand identity to support local communities and neighbouring cities. The new brand is vibrant, playful and cosmopolitan, focu...

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Focus: Heart and soul

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In the centre of central London stands the entertainment mecca of Leicester Square. It developed a new brand, with the support of Lantern, to address challenges and craft a new narrative...

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Gunwharf Quays’ brand sails across the coastline in minimal colours

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In order to reposition Portsmouth’s iconic Gunwharf Quays as a must-visit destination for customers and tourists, UK-based property group Landsec has turned to BrandCap to craft a compelling visual identity. The brand consult...

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Sustainable futures: Iceland

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One of the world’s most sustainable countries, Iceland has built that proposition into its place brand. Liam DeStefano examines the way the country’s tourism sector has been shaped around a sustainable proposition...

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Place branding: Liverpool

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With a year in the spotlight in 2008, Liverpool made headway in terms of changing its place brand. Now, over a decade on, it is reevaluating that strategy to prepare for a more collaborative, representative future place brand...

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Focus: A is for Azerbaijan

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Transforming how Azerbaijan was perceived as a tourist destination, and ultimately as a nation, was a task that Landor took one with creative energy, combining strategic insight with a simple idea to represent a complex count...

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Tourism Fiji values happiness over wealth in new place brand

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In 2017 there was a decline in global happiness. This was a movement, Fiji was excused from, as it ranked the happiest country in the world, in the most recent version of Gallup International’s Annual end of the year survey;...

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Budapest goes glam with Ellie Goulding

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Budapest is often known as an inexpensive or student destination, but the Hungarian Tourist Board hopes to elevate its reputation through a collaboration with Ellie Goulding. In her official music video for ‘Close to Me,’ the...

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Place branding communicates about culture, economy and character

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A recent series of place branding and rebranding announcements illustrates the crucial role place branding plays in communicating new messages about a place to a regional, national or international market....

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Azerbaijan tourism board sets sights on doubling visitors in five years

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For many countries, tourism is an essential industry, driving economies and supplying revenue and jobs for thousands of its inhabitants. Azerbaijan, which was formerly a part of the enormous Soviet Union, has recently begun t...

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