• Transform magazine
  • July 16, 2020

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Articles

Racing toward a smoke-free future

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Altering its corporate narrative while changing the societal perception of its products has required Philip Morris International to go all in on R&D, brand positioning and communications. Brittany Golob reports fr...

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Kodak fashion partnership creates a new kind of moment

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If it wasn’t painfully obvious from the shell tracksuits, choker necklaces and chunky sneakers, the ‘90s are in fashion right now. As a result, not only are ‘90s fashions popular, but brands that had a heyday of sorts...

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Charity cricket programme unveils new brand identity

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A symbol of British national identity, cricket continues to brighten the long summer days of British youth across the country. The Lord’s Taverners Disability Cricket Programme, a youth cricket and disability sports c...

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Benefits of British design

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Bicycles and satchels are iconic staples in British heritage, and often inspire the best in design. Brompton Bicycle, a manufacturer known for its compact folding bikes, has recently partnered with the Cambridge Satch...

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Open to sustainable energy

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In an era where energy security and renewable alternatives are increasingly at the top of political, economic and environmental agendas, positioning conventional energy companies as a preferable alternative to their c...

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Opinion: Ben Gallop asks: “How can big brands benefit from partnerships?”

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By Ben Gallop, managing director of creative agency Brand & Deliver Take one multinational, multibillion dollar tech giant and mix it with a tiny, nine-month old tech startup in London. Sounds unlikely, but in fact each has som...

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@transformsays

RT @sfsg_studio: Our creative director @ben_harwood spoke to @TransformSays about the digital transformation brands have undergone during #
Hi @AnnSummers Knickerbox Planet and @FreeTheBirdsLDN, you are in this week's #TransformTuesday! Read the full art… https://t.co/RJrfMcfBAL
Hi @waze and @pentagram, you are in this week's #TransformTuesday! Read the full article here:… https://t.co/D7vIjpnvtS