• Transform magazine
  • December 14, 2019

Top

Articles

Opinion: Ooh la la, the Paris 2024 logo needs to be taken seriously

Screenshot 2019-10-23 at 15.13.10.jpg

Alex Moulton mulls over whether the controversial marque can silence its critics At first glance the Paris 2024 logo is simple, clean, and emotive. And if ever there was a reason...

Read More

#TransformTuesday: 17 September

4344c5be2496b8028e6da9b6f1da081c613da0e6.png

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Birmingham 2022 Commonwealth Games launches its brand identity 

Birmingham 2022 Tape Art - Wolverhampton.jpeg

To mark the milestone of three years to go until the Birmingham 2022 Commonwealth Games, the organising committee has unveiled its new advertising campaign, motto and logo. Hosting an international sports event such as the Co...

Read More

Tillamook launches rebrand sharp as blue cheese

tillamook_main_hero_shot.jpg

The dairy cooperative keeps its signature Morning Star ship icon, turning it into a weather vane and introducing a new logotype. US Dairy cooperative Tillamook has announced a ne...

Read More

Halifax’s rebrand builds on approachability and human contacts to refresh its identity

halifax_bank_logo.png

The bank’s new brand strategy tries to scrap the ‘stern institution’ approach, looking to humanise its identity for younger generations. Halifax has released a renewed brand iden...

Read More

Discovery Channel’s rebrand is a simple delight

discovery_channel_2019_hero_graphic.jpg

Discovery Channel has dropped its historic photorealistic globe in favour of a minimalistic, sans-serif typeface and a new tagline. The renowned American television network has c...

Read More

New York Jets reveal a full-scale rebrand

Jets rebrand.jpg

Disappointing is the best word to describe the often-troubled New York Jets NFL franchise. However, with the recent draft choices of quarterback Sam Darnold and safety Jamal Adams, along with the major free agent acquisition...

Read More

Turner Ignite Studios launches new brand identity

Turner.png

In the modern age of instant gratification, organisations frequently encounter consumers who do not want to engage with them because of the time commitment required to do so. Due to this, visuals have become a more important...

Read More

Comic Relief and Red Nose Day rebrand aims for clarity

Capture.png

Comic Relief has announced two new logos for the company and its main fundraiser, Red Nose Day, to modernise the brand and clear up ‘confusion’ about the charity’s identity. For...

Read More

The City of Paris’ rebrand is in harmony with the city’s roots

2feae12c-e857-41b7-a37b-0ac8550c35f6_rw_1920.jpg

Brand agency Carré Noir has announced a rebrand for the city of Paris, built on the historical nave symbol of the city around a circular shape. Paris still holds on to its iconic...

Read More

Page 1 of 5

@transformsays

RT @TransformEvents: At Transform we are proud to work with esteemed brands all over the world. Take a look at our judging panel for Transf…
Italian @LiquoreOpalNera has rebranded with design by London-based #Denomination to show the world its 'dark secret… https://t.co/ewRr8A0MJ4
Hi @mooncupltd and @bluemarlinbd, your rebrand is in this week's #TransformTuesday! Read it below:… https://t.co/TFkVcw0fNI