• Transform magazine
  • April 22, 2018

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Transform Conference Europe

London,

Transform Conference Europe

Transform Conference Europe

Program

Time
Description
Speakers
08:30

Registration and breakfast

08:50

Welcome and open address

Andrew Thomas
Publishing Editor
Transform magazine

09:00

Tone of voice and perfecting brand language

Colour palette, visual identity and visual properties are always considered when developing a brand, but how can you ensure your brand’s voice ties in with your brand communications? This panel discussion will look at how the tone of voice and language used can fit into your overall brand strategy.

Panellists:

Kate Eden, head of brand, Cancer Research UK

Jon Hawkins, head of brand language, BT
Alastair Herbert, managing director, Linguabrand

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Kate Eden
Head of Brand
Cancer Research UK

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Jon Hawkins
Head of Brand Language
BT

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Alastair Herbert
Managing Director
Linguabrand

09:40

How does brand drive reputation?

What comes first, your brand or your reputation? This may sound like an obvious question but when your reputation is determined by your stakeholder’s perceptions it’s a vital one for your organisation to consider. The development of social sharing has put your brand’s reputation at the mercy of your audience. So how can your brand help maintain your reputation? Our panel will draw on their own experiences and share their insights.

Panelists:

Adrian Walcott, general manger central marketing, Eurostar

Rose Liendl, lead brand strategy manager, Three UK

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Adrian Walcott
General Manger, Central Marketing
Eurostar

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Rose Liendl
Lead Brand Strategy Manager
Three UK

10:20

Coffee break and networking

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Lars de Jong
Senior Director
Andarakis

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Director of Marketing, Brand and Communications
Dubai Design District

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Gideon Wilkinson
Founder
Endpoint

11:00

Taking your brand one step further with experiential

Some brands take their personality and message the extra mile by creating impressive experiences for their various stakeholders. The panel here will share stories on experiential branding for both internal and external audiences.

Speakers include:

Daniel Keller, director brand strategy and experience, Orange Group

Fraser Norton, head of brand, No.1 Traveller

Gerald Allbury, princial, Callison Group

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Daniel Keller
Director, Brand Strategy and Experience
Orange Group

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Fraser Norton
Head of Brand
No.1 Traveller

Gerald Allbury
Princial
Callison Group

11:20

Inside out: creating an employer brand that works internally and externally

A brand’s employees are one of its greatest assets. So how do you engage, attract and retain the greatest talent? How do you recruit people most aligned to your brand values? How can you create an honest portrayal of your company that fits into your marketing, internal comms and human resources communications strategy? The message ought to be simple and authentic. This session will explore these questions, and others, to illustrate how an employer brand can align with the culture of an organisation, whilst working for both the internal and external audiences. EDF Energy and IHG are leading the way in employer brand management and will draw on their own experiences.

Panellists:

Neil Daly, employer brand manager, EDF

Andrew Farmer, employer brand manager, IHG

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Neil Daly
Employer Brand Manager
EDF

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Andrew Farmer
Employer Brand Manager
IHG

12:00

Lunch

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OMNIA

12:45

Beyond engagement: how sensory branding influences consumer perception and buying behaviour

A great deal of time and money is spent on creating distinct verbal and visual identities for brands. But what about the way a brand sounds, or feels, or smells? In an experientially driven marketplace, it’s more important than ever for brands to offer products and services that deliver and delight across all the senses. Enter the world of sensory branding, where sight, sound, touch, taste and smell are used to not only engage consumers, but to also shape their brand perceptions and purchase intent. This panel discussion will explore the science and the art of sensory branding, drawing on the experience of some of the leading experts in the field. Discover how brands can interact with consumers at a multi-sensory level, where our most fundamental motivations live.

Panelists:

Dr Charles Spence, University of Oxford

Steve, Keller, iV audio branding

Martyn Ware, illustrious

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Dr Charles Spence
University of Oxford

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Steve Keller
iV Audio Branding

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Martyn Ware
illustrious

13.25

Every business decision has a consequence. How can you ensure your brand positions itself in a sustainable way?

Clever marketing can create the impression of having a sustainable brand to your consumers. However, it’s much greater challenge for the b2b brand. When every business decision has a social and an environmental impact it’s important to consider responsibility. Our panel will draw from CSR examples and managing sustainability while growing your business.

Panelists:

Victoria Cornwall, partner communications manager EMEA, Starbucks

Pip Emery, head of brand, Fairtrade International

Nick Eagleton, UK creative director, The Partners

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Victoria Cornwall
Partner, Communications Manager EMEA
Starbucks

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Pip Emery
Head of Brand
Fairtrade International

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Nick Eagleton
UK Creative Director
The Partners

14:05

Conference round up and closing remarks

 

Andrew Thomas
Publishing Editor
Transform magazine

The programme for the Middle East Brand Summit taking place in Dubai on 2 June is below. All of our speakers have been carefully selected to share their stories and experiences. We always encourage discussion, debate and questions at our events and always encourage delegates to participate.

When & where

 

Date: Tuesday, 21 April 2015
Time: 08:30 - 15:00 
Venue: The Brewery 52 Chiswell Street London, EC1Y 4SD

Sponsors
Supporting Partners