• Transform magazine
  • September 23, 2019

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Visual Identity

Traditional, but not bland

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Brand and Deliver launches its first campaign in the financial services sector with the new identity for Davidsohn, a US-based technology company. The financial services company commissioned the rebrand in the run-up to its planned expansi...

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London Luton Airport has big ambition

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London Luton Airport is addressing its image problem with a new brand ahead of its £100m redevelopment programme. The colourful new visual identity, by Ico Design, has already been implemented in parts of the airport’s interior, and will e...

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Travel agency promises a piece of paradise

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The luxury travel sector is a lucrative, yet competitive, market. In a bid to stand out, Sovereign Luxury Travelhas rebranded as Sovereign – Paradise Found. A new visual identity, designed by London-based SomeOne, will drive this message h...

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ZTE’s brand catches up with its global reach

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ZTE, a Chinese telecommunications equipment and systems company, has westernised its brand by dropping the Chinese characters in its logo and introducing an English slogan with, arguably, western associations. The company has also come up...

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New brand celebrates data technology

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Hard disk manufacturer, Seagate, is at the forefront of technology, albeit in a largely uncelebrated role. The American data storage company has recently revealed a rebrand that celebrates its important role in modern society and communica...

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Charitable brand strategy

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The Water Trust turned to Prophet brand consultancy to refine and strengthen its brand in the hope that it would better supplement its future initiatives. The charity found that its positive attributes were accountability, transparency, em...

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King’s rebrand put on ice

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King’s College London has pledged to revisit its rebrand plans in the face of backlash from its students. The rebrand, created with Saffron brand consultancy, included renaming the university King’s London in a bid to emit confusion surrou...

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The Partners create new brand for Hong Kong art event

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At the beginning of December, Hong Kong Art Gallery Week showcased artwork from over 50 local galleries and museums. The new brand was created by brand consultancy, The Partners. The project aims to promote local and independent galleries...

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Chinese airline fights back

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In China’s age of austerity, brands that deliver premium and luxury services are feeling the pinch. In a bid to appear modest, Chinese government officials are no longer eating extravagant meals or staying in luxury hotels. This has had a...

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#Transform Tuesday: 16 December

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. The new The Water Trust logo is a vast improvement. Its pared down new iden...

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