• Transform magazine
  • August 25, 2019

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Visual Identity

Travel firm rebrand cuts ties with The Co-operative

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The Co-operative Travel’s new Middle Eastern owners have renamed the travel company Clarity, cutting ties with the mutual group that sold it last year. Clarity brought in strategic branding agency, Row A, to create the new identity. The re...

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#TransformTuesday: 17 March

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. The Co-operative Travel’s new Middle Eastern owners have renamed the travel...

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Sharjah’s news portal

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The emirate of Sharjah’s first news portal of its kind was launched by Sheikh Abdullah bin Salem Al Qasimi, the deputy ruler of Sharjah. Sharjah24.ae, an online news portal, was launched at the International Government Communication Forum...

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#TransformTuesday: 10 March

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. Hong Kong based Asia Sat has revealed a brand refresh that reflects its bus...

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#TransformTuesday: 3 March

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. The Belfast based not-for-profit, The Belfast Children’s Festival, has im...

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London cycle scheme rebrands red

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Ownership of London’s ‘Boris bikes’ is passing into new hands, Spanish bank Santander. The bikes will lose their trademark blue in favour of the bank’s signature red. The scheme itself is very popular with Londoners, but has until now been...

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New brand appeals to animal lovers

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Pet care brands are able to appeal to the public’s emotions since their names are inevitably wrapped up in fond memories of pets Animal imagery is a guaranteed way to hook people’s interest and the pet care sector has a better right to thi...

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#TransformTuesday: 24 February

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. A leading mobile messaging service based in the UK needed to revive its b...

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Awards recognise strong design strategy

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Design strategy is an important component of overall brand strategy. The winner’s at last week’s DBA Design Effectiveness Awards ceremony (12 February ’15) submitted campaigns that showed how impactful design can be on business success. Th...

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#TransformTuesday: 17 February

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. DixonBaxi’s rebrand of British television platform Freeview allows for a...

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