• Transform magazine
  • April 28, 2017

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Visual Identity

Azerbaijani mobile operator gets fruity rebrand

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Nar Mobile, Azerbaijan’s fastest growing mobile operator, has been rebranded Nar by the Landor brand consultancy. The word Nar means pomegranate in Azerbaijani and the fruit has inspired the overall identity. The new logo makes use of the...

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Tailoring a retail brand

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White Stuff came to SomeOne with a challenge, it needed a rebrand but it wanted its logo to remain untouched. The lifestyle and fashion brand wanted to refine and expand its existing brand identity, but keep its core principles intact. Som...

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#TransformTuesday: 14 April

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays This rebrand of camel milk chocolates follows the Middle East tradition of r...

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City cycling

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A new identity for Bike New York combines street culture with inclusive imagery. The non-profit is the city’s advocate for cycling as a preferred means of transportation. The brand refresh by Pentagram, a design firm, seeks to engage the l...

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#TransformTuesday: 7 April

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays Future Shop employees are shocked as dozens of Canadian stores are shut down...

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An animated ident

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Creativity and finance often go hand in hand, particularly in the film industry. Both elements come together in a new identity created by Brand & Deliver. Brand & Deliver, a creative marketing agency with a history of working with...

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#TransformTuesday: 31 March

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays After being launched in 2009, Brixton Pound, the first urban local currency...

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Spotify gets visceral

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Spotify has undergone a crucial change in brand positioning, it wants to be seen as a music brand, rather than a tech firm. After consecutive gigs at South by Southwest (SXSW) and Advertising Week Europe, the brand is putting itself out th...

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#TransformTuesday: 24 March

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. The Croatian Tourist Board has announced an international tender for the de...

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Travel firm rebrand cuts ties with The Co-operative

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The Co-operative Travel’s new Middle Eastern owners have renamed the travel company Clarity, cutting ties with the mutual group that sold it last year. Clarity brought in strategic branding agency, Row A, to create the new identity. The re...

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@transformsays

Opinion: How can an iconic brand rediscover the magic? Ben Lambert, co-founder & director @PB_Creative_Ltd, writes:… https://t.co/A5Y2Vm89xj