A new restaurant chain launched by British-based chef, Yotam Ottolenghi, has an accompanying visual identity that evokes an authentic Middle Eastern experience. The n...
Visual Identity
Russian flight
Air travel is key to the Russian Federation’s diversification strategy. The new brand position of Transaero, a 25-year-old airline and the biggest independent carrier...
#Transform Tuesday: 16 June
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays Fre...
#Transform Tuesday: 02 June
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays 1. Whatever happened to radical youth? Students from Swedish Linkopin...
#Transform Tuesday: 26 May
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays 1. Kokoro & Moi’s treatment of the Guggenheim Helsinki’s NOW exhi...
Travel social
Hostelworld, the online hostel booking platform loved by budget travellers, has rebranded so that the social aspect of hostel life is now at the forefront of its identity. This is reflected in the new brand proposition, ‘Meet the W...
The value of heritage
Chivas Regal The Icon, draws on the heritage of Chivas Regal, the world’s first luxury Scotch Whisky brand. The Icon’s concept and design elements were created by Coley Porter Bell, the strategic branding agency who have helped to...
#TransformTuesday: 19 May
We’re only two weeks away from the Middle East Brand Summit. In association with #TransformTuesday we’re giving away 15 tickets at a huge 25% discount for 48 hours only. Click here and use code TRANSTUES25 to grab one of the ticket...
#TransformTuesday: 12 May
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays Europe: Alma Media launched a new visual identity that unites the br...
Soccer brand implementation
Six months since the initial launch of the Major League Soccer rebrand, as the league’s 20th season gets underway, we catch up with David Bruce, senior director of brand and integrated marketing at MLS to see how the brand implemen...
