• Transform magazine
  • February 24, 2018

Top

News

The consistent brand experience

13_WARD-DICCON_HIGH-RES-GREYSCALE.jpg

Diccon Ward, partner and head of brand experience, EC Harris Multiple brand touch points, multiple platforms, multiple sales channels – it’s all getting rather complicated. Should companies go back to basics with a more simplistic approach...

Read More

Social media: A rich seam for quantifying emotions

Alastair-Herbert-2.jpg

Alastair Herbert, managing director, Linguabrand Language-based branding and research consultancy Linguabrand quantifies underlying emotions in client conversations and the verbal identity of the brands talking to them. Language is a rich...

Read More

Impact of brand and experience at Dubai Lynx design awards

lynx-shortlist.jpg

The design awards at the Dubai Lynx Festival of Creativity have long placed design before brand strategy. However, at Cannes Lions and Dubai Lynx, that trend looked like it was beginning to change as brand agencies become stronger candidat...

Read More

Sharjah’s news portal

Sharjah241.png

The emirate of Sharjah’s first news portal of its kind was launched by Sheikh Abdullah bin Salem Al Qasimi, the deputy ruler of Sharjah. Sharjah24.ae, an online news portal, was launched at the International Government Communication Forum...

Read More

#TransformTuesday: 10 March

AsiaSat_1-700x291.jpg

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. Hong Kong based Asia Sat has revealed a brand refresh that reflects its bus...

Read More

Design shines at Dubai Lynx

Dubai-Trans-700x525.jpeg

DUBAI, United Arab Emirates – The shortlist for the design categories in this year’s Dubai Lynx awards has been announced, with a greater representation from brand agencies than in previous years. Design is one of eight categories at the L...

Read More

Heritage brand launches romantic awards

TheRomantics_Logo-700x359.jpg

In order to stay current and relevant, brands need to demonstrate creativity and innovative thinking. Heritage book publishers, Mills & Boon, have this year launched a new awards that celebrates all that is romantic. Mills & Boon w...

Read More

Acquisition prompts brand and promotions changes in telecoms

bt.jpg

With a £12.5bn buyout on the books, BT is set to take over mobile operator EE from partners Orange and T-Mobile (Deutsche Telecom). The state of its brand – already a compilation of two providers distilled down from Everything Everywhere t...

Read More

#TransformTuesday: 3 March

Belfast_Childrens_festival-700x295.jpg

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. The Belfast based not-for-profit, The Belfast Children’s Festival, has im...

Read More

London cycle scheme rebrands red

santander-bikes.jpg

Ownership of London’s ‘Boris bikes’ is passing into new hands, Spanish bank Santander. The bikes will lose their trademark blue in favour of the bank’s signature red. The scheme itself is very popular with Londoners, but has until now been...

Read More

@transformsays

Australian cosmetics brand @jurlique launches global brand campaign, communicating 'new natural order in skincare':… https://t.co/FVZIxMXwAa
RT @Brand_Impress: Great article in @TransformSays about the struggle faced by certain brands to retain brand awareness, the example of the…
London theatre @The_Globe has rebranded, its new visual identity preserving the theatre's Shakespearean history whi… https://t.co/19sFu4zJ70