• Transform magazine
  • December 11, 2017

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Opinion: Martin Rowlatt asks “How can charities outsmart to avoid outspending?”

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As the squeeze on third sector income continues, charities are increasingly competing against one another for the hearts, minds and pockets of the public. With limited budgets, what is needed to succeed? Martin Rowlatt, who recently worked...

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Opinion: Julian Gorham asks, “Why is clarity important in branding?”

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By Julian Gorham, head of brand, Gather In a complex, digital and interconnected world, clarity is key in branding, says Gather’s Julian Gorham Apple, GE, IBM, Starbucks? Corporate brands come in many shapes and sizes, but the most success...

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Martini discovers its heritage through new identity

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Brands in the alcoholic drinks sector often accentuate their heritage and craftsmanship, and a recent revamp by Martini sees the vermouth retailer go back to its origins. The redesign is a simplification, reducing any shadows or highlights...

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#TransformTuesday: 2 December

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. The Tusk Conservation Awards now has a memorable identity that represents...

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South Africa hires media relations agency to build its nation brand

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South Africa’s official marketing agency is tasked with the job of building the country’s brand reputation. The agency, Brand South Africa, has appointed the African Press Organisation (APO) to manage its media relations. Nations are becom...

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Bucharest branding agency expands internationally

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Branding agency, Storience, has revealed its first UK project, the rebrand of healthcare events companyActivate Event Management. The rebrand coincides with the opening of a new London office and the agency’s international expansion. Activ...

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#TransformTuesday: 25 November

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. Pizza hut is one of the worlds largest pizza companies. Along with a new...

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Charity rebrand has gift of gab

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In the latest swathe of charity rebrands, organisations have taken on low brand awareness among target audiences through digitally-friendly, eye-catching design. The Institute of Chartered Engineers Benevolent Fund has rebranded with a viv...

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The big Y: rebranding and the YMCA

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For an organisation immortalised in song, changing perception of an iconic brand can be an insurmountable task. It’s one the YMCA has sought to take on in recent years. The brand has also suffered from the lack of consistency between local...

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Transform Awards recognises best in rebranding, brand development and brand repositioning in Asia-Pacific region

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Repositioning a brand while changing the reputation of a product from something near-reviled to an object of luxury requires well-defined objectives and a cohesive visual and verbal identity. Transform Asia Pacific Awards’ Grand Prix winne...

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@transformsays

This week, Transform was in Hong Kong to celebrate the Transform Awards Asia-Pacific. Read the #TransformAPAC round… https://t.co/CkQkBONHBh
A young population, vibrant culture and a sense of optimism informs Angola’s newly-launched beer brand, #Luandina,… https://t.co/VAurIR8dRj
‘Brands are the constancy that accelerate business growth.’ So begins @Interbrand's Best Global Brands 2017 report,… https://t.co/GkHmxMx05V