• Transform magazine
  • September 22, 2019

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Opinion: Paul Twivy asks “What is the purpose of Tesco?”

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Paul Twivy, senior strategic consultant, The Partners Overstating your half-year profit guidance by £250m is a fairly substantial fault in anyone’s books or on anyone’s books, even if the books are as big as Tesco’s. Despite the suspension...

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Cultural icon brings European Games brand to life

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The great success of the past couple Olympics Games, in addition to the growing prominence of events like the Commonwealth Games and the European Capital of Culture have paved the way for a new quadrennial festival of sport, the European G...

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Multilingual typeface and wordmark for Louvre Abu Dhabi

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Saadiyat Island, set to be the centre of cultural and artistic life in Abu Dhabi, will see its jewel, the Louvre Abu Dhabi, open in 2015. The museum, an extension of Paris’ Louvre in the Emirates, has been designed by architecture and desi...

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Green waste branding yields new life for TS Industrie

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In 2010, major European green waste companies Tünnissen and Saelen Industrie merged to become the major player in the waste management marketplace as TS Industrie. The EU’s directives regarding the reuse and recycling of green waste have b...

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New brand and visual identity is exclusively mobile

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Zapp, a mobile payment app, has a new brand and visual identity that takes inspiration from that feeling that you get when something really works as it should. The creative team wanted to show that the app’s offering was unique. Branding a...

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Expert speakers headline Employer Brand Management conference

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Investing in a good employer brand means investing in a good reputation. That’s as important in regards to the internal audience, as it is to the external. A company’s employees are its brand ambassadors, they make up the personality of th...

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Australian property brand reflects personal design style

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When a company specialises in design, the brand of the business has the opportunity to reflect its own unique design aesthetic. Melbourne property developers, Neometro, created a new identity for itself, and its latest residential property...

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Maintaining company culture overseas

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Expansion overseas brings several challenges to a brand. While there is the opportunity to grow the business, it is unlikely that the brand will remain completely unchanged as new members of staff join and the brand message is tweaked to k...

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UAE expansion inspires brand overhaul

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By Amelia Gundersen-Herman When Marianna Boguslavsky sought to grow her digital marketing agency with a new office in Dubai she recognised the need for a mature brand strategy. She worked with UAE-based branding agency, James Pass Design (...

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Stark storytelling informs The Children’s Society’s new strategy

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The charity sector is one that has felt the burden of the recession and has taken active steps to rebound from the downturn. However, in the years since 2008, the third sector has only become more competitive as more charities are competin...

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