• Transform magazine
  • May 25, 2019

Top

News

Spikes seminar programme announced

Suntec-Singapore.jpg

Spikes Asia Festival of Creativity has released its seminar programme, a list of the creative communications industry’s leading thinkers and practitioners. The programme details 40 sessions taking place over four days and covers a wide ran...

Read More

China’s leading smartphone brand adapts to Indian market

Mi3-700x516.png

Xiaomi, the Chinese smartphone startup that has rapidly become China’s most popular smartphone brand, recently made its entry into the Indian market with the Mi 3 model. The company, which is often accused of borrowing visual aspects from...

Read More

Liquor Control Board of Ontario’s contemporary new brand

LCBO-2-700x418.jpg

Canadian alcohol retailer’s emphasis on social alcohol consumption contributes to an attractive new brand. The LCBO (Liquor Control Board of Ontario) is a government enterprise and alcohol retailer serving consumers and licensed establishm...

Read More

McDonald’s pushed to rethink its brand strategy

stupid-ronald.jpg

McDonald’s has announced that it will undergo a year-and-a-half long rebrand in an attempt to boost sales by positioning itself as a desirable, as well as cheap, fast-food chain. Rather than change its logo or name, the company is looking...

Read More

Police and partners protect IP and online brand security

stormtroopers-700x367.png

The UK’s Police Intellectual Property Crime Unit (PIPCU) may sound like something out of a sci-fi film, but it’s actually a joint initiative by the City of London Police and other partners, largely comprised of British trade associations i...

Read More

Fitness First rebrand evolves with new digital platform

Screen-shot-2014-07-23-at-12.04.56-PM-700x371.png

Earlier this year, formerly-middling gym brand Fitness First launched a fitness and brand revolution that has drastically reimagined the way in which a gym thinks about exercise. With detailed research into the psychology of exercise, Fitn...

Read More

Chinese media group rebrands to create unified identity

04_3r_Identity_Collateral-700x384.jpg

Chinese media group, 3r Advertising Services, formerly comprised of three loosely-tied agencies, has rebranded to create a more unified corporate brand. The rebrand follows concerns that the group’s three agencies, which offer a variety of...

Read More

A delicious new brand

JE_KEYLIME_V2-700x452.jpg

A new range of single serving desserts has been launched with a brand strategy and identity created by Pearlfisherdesign agency. The dessert range, Just Enough of a (Very) Good Thing, required a visual identity that would reflect its uniqu...

Read More

British bank’s rebrand signifies new priorities

aldermore-rebrand-700x178.jpg

British bank, Aldermore, has updated its user-facing online platforms for increased clarity and accessibility. Aldermore is pushing its British heritage as a key aspect of the new brand. This is communicated through typically British image...

Read More

Comparable trademark valuations published in an online portal

markables.jpg (1)

A Swiss-based IP advisory company, Trademark Comparables AG, has launched a brand valuation web portal. The MARKABLES portal is a searchable database containing the results of thousands of audited trademark valuations published in the fina...

Read More