• Transform magazine
  • April 24, 2019

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How digital changed recruitment

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I can’t think of a more exciting time to work in our space. New techniques and technologies appear by the day. Nick Francis from Casual Films explores the role of digital in employer branding Nick Francis at the Employer Brand Management...

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Norwegian bank redevelops strategy and brand narrative

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The European banking sector has sought to redefine itself after the 2008 recession rocked the foundations upon which many of the banks were built. Some have done so by reevaluating their consumer and investor services, some have changed th...

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Transform Asia Pacific Conference to take place 19 November

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In June, brand and communications professionals descended on Dubai for a half-day conference discussing rebranding, brand development and repositioning. The next Transform event, the Transform Conference Asia Pacific, will take place in Ho...

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The future of food brands

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When it comes to food brands, the way that consumers experience taste is critical to the way they perceive the brand. Taste is something that is heavily shaped by external factors and influences. For brands in the food and drink industry,...

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Transform Awards Europe open for entries

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After a massive overhaul of its on-screen identities, sub-brands, corporate brand and most popular channel, ITV implemented its rebrand overnight last year. Not only were viewers awed by the new, changeable idents, but ITV went on to win f...

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New domains threaten brand security

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New web domains are currently popping up left right and centre, but with everything from .london to .shop and .sport becoming available for monopolisation, brand security is coming under attack. Recent research from NetNames, an online bra...

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Vans brand experience favours youthfulness and creativity

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The London House of Vans is the second of its kind and the first in Europe. Opening its doors in the Old Vic Tunnels under Waterloo station, the site offers up experiences that complement the Vans identity. The 30,000 square foot space has...

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The Dixons Carphone brand communicates unity

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Back in May, Dixons Retail and Carphone Warehouserevealed their plans to merge. The hotly anticipated new identity, designed by ad agency AMVBBDO, has now been revealed. The new partnership is intended to facilitate the ‘internet of things...

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Greggs demonstrates social media crisis management

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The speed of online sharing means that a brand can come up against damaging coverage at any point as Greggs found out yesterday. But the medium also allows for instant rectification. The official Greggs twitter feed provided a great exampl...

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Fairtrade brand develops with new website

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Launching a new website can provide the opportunity to grow a brand, while strengthening its established brand values. On its 20th birthday Fairtrade resolved to make its website truly representative of its brand ethos, while serving as a...

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