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As Covid-19 drives our brand experience ever more digital, companies are needing to quickly adapt. Omnicom-owned agency Organic has focused on building resilient brands through digital transformation since 1993. Trans...

Here's this week's selection of rebrands from chocolates to online conferences. For more #TransformTuesday, follow @Transformsays on Twitter....

2020 is an odd year, despite technically being an even number. 2021 may be even odder. The postponed 2020 Tokyo Olympics and Paralympics will become the…2020 Tokyo Olympics and Paralympics....

Here's this week's selection of rebrands from LA football teams to Canadian children's clothes. For more from #TransformTuesday, follow @Transformsays...

Soft power is not just a measure of reputation or influence, it is a type of currency between nations determining the roles each country can play in a globalised world....

Founder partner of Boardroom Consulting Claire Rigby talks to Transform magazine about consumer trust in brands, the need to endorse sustainability and how brands can become more relatable with digitalisation....

Here's this week's selection of rebrands from around the world, from winemakers to luxury spas to drugstore chains. For more from #TransformTuesday, follow @Transformsays...

In Britain, pubs and restaurants have been urged to close, with similar measures coming into place the world over. This will undoubtedly impact year-on-year on-trade alcohol sales. But, with a roaring supermarket trad...

Excellence in rebranding and brand development can be found in every city, region and country. Transform is committed to recognising the best in brand transformation the world over. It is proud to announce the introdu...

A new ‘Europe 100’ report by Brand Finance, a brand valuation consultancy, says the brand value of the world’s biggest companies will decrease by €1 tn as a result of the Covid-19 outbreak, with the aviation sector b...