• Transform magazine
  • August 18, 2019

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HSBC crisis latest in bank brand knocks

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Despite recent studies listing HSBC among the world’s top-ranking banks in terms of brand value, recent revelations are bound to be destructive. The ongoing tax scandal surrounding HSBC is occurring on an international scale with over 203...

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Transavia places hospitality at the heart of its new brand

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Low-cost airline, Transavia, is looking to grow in size and become Europe’s leading airline in hospitality. It has rebranded with the help of two Dutch agencies, Mirabeau and Studio Dumbar. The new strategy has identified the hospitality o...

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Chinese bank brands grow while Europe and the US lag behind

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A league table of the world’s biggest banks, ranked by brand value, is topped by Wells Fargo. The research, carried out by Brand Finance Plc, shows that UK bank brands lost 3% of their value in the past year. Chinese banks continue to rise...

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#Transform Tuesday: 3 February

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. Global investment firm AllianceBernstein was rebranded by American brand...

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Cape Canaveral outgrows its space programme associations

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Rebranding an entire location can be very challenging, it involves clearly defining what the area’s core identity is and then sharing this with external audiences across a wide variety of touchpoints. Cape Canaveral, a cape in Brevard Coun...

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Orange brand continues international growth

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By Amelia Gundersen-Herman French telecoms conglomerate, Orange SA, formerly France Télécom SA, is in the process of acquiring Moroccan mobile network operatorMédiTélécom (Méditel). Following the deal the company will be rebranded to Orang...

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The best in corporate brand communications: Transform Awards Europe

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The Transform Awards Europe announces 2015 shortlist and conference programme When benchmarking brand communications, rebranding and brand development, standards take into accoun...

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#TransformTuesday: 27 January

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. London-based storytelling agency Aesop developed this marque for Wimbledo...

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Talk Talk to integrate and rebrand Blinkbox

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Since agreeing to acquire Blinkbox, Tesco’s on-demand streaming service, TalkTalk has revealed its plans to integrate the service with its own brand. The broadband provider will make Blinkbox part of its existing pay-TV service, a service...

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Toronto Raptors to spark ‘brand crusade’ through rebrand

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Rebranding a sports team or organisation is always a risky operation. Defining a team’s character and identity requires a tricky balancing act between heritage, marketability, change management and expert design. For the NBA’s Toronto Rapt...

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