• Transform magazine
  • April 25, 2024

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Experiential and its role in recovery

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The experiential sector may have been hit the hardest during the Covid-19 pandemic, but it will also be fundamental in the overall economic recovery. Andy Sexton, partner and creative director from experiential agency...

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#TransformTuesday: 16 June

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Here is this week's selection of rebrands from around the world, from premium cider to dairy products. For more from #TransformTuesday, follow @Transformsays on Twitter....

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World’s first ‘Visual Search’ offering launched by UGC platform

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TINT, a platform for turning user generated content (UGC) into trusted marketing campaigns, created the first ‘Visual Search,’ a technology which allows marketers to either search for ‘similar content’ from what they...

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#NewBrandMonday: 15 June

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Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

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Sustainability: Not a Message, THE Message

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With sustainability at the heart of social changes around the world, brands have been under increasing pressure to adopt echo-friendly ethos. Fredrik Jansson, chief Strategy & marketing/communications officer at...

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Brand Personas and the Capacity for Personality Transformation

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After delving into the idea of brand personas, creative director at DRPG Ryan Phillips explores the question 'can, and should, brands deliberately change their corporate personalities?'...

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#TransformTuesday: 9 June

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Here is this week's selection of rebrands from around the world, from fuel networks to data analytics to life care organisations. For more from #TransformTuesday, follow @Transformsays on Twitter....

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#NewBrandMonday: 8 June

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Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

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Transform launches 2021 Transform Awards Europe excellence in brand transformation

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Quality rebrands and brand developments can be found in every city, region and country. Transform is committed to recognising this brand transformation all over the world, and it is proud to announce another year of T...

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How can your brand provide opportunity through adversity?

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William Morgan-Harrold, creative and brand development director at Jones and Palmer, writes about the principles brands must achieve to not only survive but thrive through hardship....

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