• Transform magazine
  • July 18, 2019

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#TransformTuesday: 12 May

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays Europe: Alma Media launched a new visual identity that unites the brand and...

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Soccer brand implementation

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Six months since the initial launch of the Major League Soccer rebrand, as the league’s 20th season gets underway, we catch up with David Bruce, senior director of brand and integrated marketing at MLS to see how the brand implementation p...

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Success in strategic branding in the Middle East and North Africa

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The Transform Awards Middle East North Africa, for exceptional new and evolving brand and rebrand campaigns, has revealed those organisations who have made the shortlist. The awards recognise and share brand development work in the Middle...

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TUI unites sub brands

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Following a merger last year, TUI Group, the parent brand for a host of international travel firms, is expected to unify all of its sub brands under the TUI branding. The rebrand is expected to help cut costs in the long term and create a...

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A softer diamond

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Heritage auto brand,  Renault, turned to its internal Corporate Design Department for a more emotive new visual identity. Renault now operates in 128 different countries, but its new tagline, ‘Passion for Life’, will appear in English ever...

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#TransformTuesday: 5 May

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays Charter One, a retail brand in Ohio and Michigan, will unite under the name...

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A smashing new brand

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Paul Cojeen, creative director of Studio Jo and Co, says of a demolition company rebrand, “We wanted to take something that is often perceived as destructive and position it as something aesthetically pleasing.” The demolition company, UK-...

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Audio branding professionals to meet in Berlin

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Brand identity and communications go beyond what can be seen with the eyes. Sound is just one of the multisensory tools now used by brands to create a deeper and more nuanced communication with their audiences. The Hamburg-based Audio Bran...

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Middle East brand communications survey now open

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Creative communications in the Middle East and North Africa is still a developing industry. For branding professionals in this region, the ways in which the industry is changing and the particularities of local communications make for uniq...

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Best in brand development honoured at Transform Awards Europe

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Every year, the Transform Awards sets the standard for brand development, rebranding and brand positioning work in Europe. Work from all sectors, sizes of business, platform and region is received. Yet, what also changes every year is the...

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