Technological advances have opened up a new world for brands and their audiences where the constraints of reality are softened. Does this mean physical brand experiences are gone for good? Jack Cousins reports...
Features
Post-COP26 sustainable brand strategy
It’s now or never to act on climate change. In the wake of COP26, sustainability has soared to the top of the agenda for executives who are rushing to align their mission and purpose with tackling the world’s greatest...
Fighting back with brand relevance
Amid societal, environmental and political change, brands are finding ways to connect with their audiences and remain relevant and authentic to young, demanding audiences. Brittany Golob reports...
Turning cold into gold
Transform caught up with Brand Lounge’s Ibrahim Lahoud and Mo Saad to uncover the secrets of their work with cold logistics company Coco on the eve of the Transform Awards MEA. The UAE-based consultancy had high hopes...
M&M’S rebrands its characters in global commitment to greater inclusivity
Mars Incorporated-owned candy brand, M&M’S, has announced a new global commitment to greater inclusivity, aiming to build a world where everyone feels they belong....
The culture of now: Shaping Dubai Culture’s purpose
The Dubai Arts and Culture Authority was founded to promote and shape Dubai’s culture. Although established back in 2008, its brand awareness, recognition and perceived impact were still low. Working with Bellwether,...
A year in review: Transform's most read stories of 2021
A round-up of Transform's top stories and features in 2021. From McDonald's global packaging redesign and Mr Potato Head's gender neutral relaunch, to a 2019 throwback looking at the most used colour in Fo...
New CEO of MassiveMusic North America interviewed
Transform magazine caught up with Joe Belliotti, newly appointed North America CEO of audio branding agency, MassiveMusic. Belliotti discussed his past experience as head of global music at Coca-Cola, his expectations...
The expert's view- Facebook's move to Meta
At the annual Facebook Connect conference, founder and CEO Mark Zuckerberg announced Facebook group’s official rebrand to Meta, which will focus on bringing the metaverse to life and help people connect. The “metavers...
Three decades and counting: Wolff Olin’s first female global CEO interviewed
From an eclectic upbringing to being the first female CEO of one of the most iconic brand consultancies, Sairah Ashman has undoubtedly climbed her way up. Elettra Scrivo caught up with her to discuss her three-decade...
- Features
