• Transform magazine
  • February 19, 2018

Top

Features

The type writer: Wayfinding and signage

typewriter.jpg

Bruno Maag analyses the use of iconography and typography in wayfinding and signage Every day we each navigate through spaces, either physical or digital; we use conventions that...

Read More

The type writer: Brand consistency

TypeWriter.jpg

Brand consistency and typography helped the Roman Empire extend its reach. Bruno Maag asks if modern brands can do the same? It was once the case that investors only looked at th...

Read More

Brand in action: Transport for London

4T0A1729-700x467.jpg

Paint the town red What: The city’s growing cycle scheme began life in Barclays blue and saw their prominence grow alongside the partnership. Yet, in February 2015, Santander was...

Read More

Bruised but not broken

cover.jpg

For brands with sustainability and CSR sins in their pasts, the future may require penance. How can companies transform their bruised reputations to become ethical saints? David Benady investigates....

Read More

Dreams come true

FITCH_HAMLEYS_WORLD_06-700x467.jpg

In designing a new flagship, Hamleys brought imagination to life across nine different experience- led worlds of play. How did organisational and experiential strategy impact the brand? Brittany Golob reports....

Read More

Rewind: Concorde

Concorde.jpg

Plagued by pricing concerns and crashes, the Concorde was retired in 2003. Could a new brand positioning or brand strategy have saved the super-fast jet? Sarah Macaulay, marketin...

Read More

Living, loving or losing luxury

Siegel-Gale1.jpg

The luxury sector can be contradictory. It is at once focused on the future and the past, on digital and traditional communications, on exclusivity and awareness on sustainability and on sales. Yet, it’s ultimately the brand...

Read More

Rewind: League of Nations

League_of_Nations_.jpg

After World War I, US president Woodrow Wilson’s brainchild, the League of Nations, took shape. Yet the grand experiment failed with the onset of a second catastrophic conflict. Could the league have taken action to save its...

Read More

Material improvement

DSC_0332B-700x890.jpg

Uniforms and corporate workwear can drastically alter the ways in which employees relate to the brand and their desire and ability to be brand ambassadors. What should uniform creation take into account? Ruth Wyatt investigat...

Read More

Crafting an icon

guardian-700x431.jpg

Digital iconography has become the modern form of wayfinding and signage. Icons lead a user through a site, app or digital experience, but only recently have brands begun to customise their iconography and turn them into an i...

Read More

@transformsays

Scotland’s bustling capital @edinburgh has lots to offer students, tourists and arts fans. With a new place brand,… https://t.co/ED2MRQatEY
London-based agency @WeLaunch develops new identity for @Jambobsled, disassociating the team from 1993 film Cool Ru… https://t.co/R34NVb76RZ
New channel Epic Drama, with idents by @weareseventeen, offers emotive stories and quality production to a Central… https://t.co/7kvY1QcmE3