• Transform magazine
  • November 25, 2017

Top

Features

Be true to yourself

be-true-700x540.jpg

The language brands use is not only exemplary of their communications strategies, but is derived from the personality, nature and identity of the company itself. Ruth Wyatt explains why it’s important to maintain consistency...

Read More

Brandwatch: Sapphire-tinted glasses

huawei.jpg

Huawei is becoming the world’s most innovative and successful telecommunications manufacturer and service provider. But western markets remain unconvinced. Andrew Harrison explores Huawei’s forays outside its Chinese home of...

Read More

Make yourself at home

My-Lounge-Kitchen-Table-and-Lounge-567x325.jpeg

The brand experience at airline lounges rarely extends beyond free food and drink. For MyLounge, No.1 Traveller wanted to redefine the lounge, resulting in a considered, consistent experience that draws the visual identity in...

Read More

A rose by any other name

rose3-700x325.jpg

Naming a company, brand or product is not as simple as adding ‘i’ to the beginning of a word. A name has to invoke a sense of what it is trying to describe, while avoiding the potential intellectual property and translation i...

Read More

Digital strategy and the lap of luxury

liz1-700x537.jpg

Luxury brands are some of the most prominent retailers in the Middle East and North Africa, and yet their brand strategies and digital communications largely fail to cater to local audiences. How can luxury brands adapt their...

Read More

Brand in Action: Chip off the old block

saelen_branding_ws1635-700x552.jpg

Who: Saelen and TS Industrie What: The Saelen and TS Industrie brands had a long history in European green waste solutions. Yet, a series of acquisitions and changes to the busin...

Read More

Computing the impact of sustainability

Dell-131030-7567-Web-700x517.jpg

With a supply chain fraught with environmental issues and its own sustainability to take into account, Dell prioritises corporate social responsibility as a core part of its business strategy. Emily Andrews reports...

Read More

Plain sailing at Lippincott

Rick-Wise-700x753.jpg

In the month following global brand agency Lippincott‘s acquisition of employee engagement firm Bonfire Communications, Andrew Thomas caught up with its global CEO, Rick Wise. In...

Read More

A brand is forever, not just for Christmas

evolution-revolution-700x421.jpg

At a breakfast last month, co-hosted with independent creative engagement agency Rufus Leonard, discussing the development of the corporate brand, brand managers shared their thoughts about the modern comms landscape and the...

Read More

Evolution in east London as Canary Wharf Group rebrands

2014-07-24-09.31.16-700x933.jpg

“The city doesn’t belong to us,” said Sir George Iacobescu at the launch of the Canary Wharf Group’s new brand yesterday morning. He noted that it was the tenants, workers, residents and travellers that brought Canary Wharf t...

Read More

@transformsays

Design agency @grapheine has launched a new place brand for #Annecy. Located in Auvergne-Rhône-Alpes, France, the… https://t.co/n2ZMmuDsZI
It’s also Black Friday in the employer brand and talent attraction world. 25% discount on ticket price today. Full… https://t.co/e7aB96Oj17
A @BrandFinance study estimates the brand value of the British #monarchy to be ~£67.5bn. Will the royals help 'Bran… https://t.co/LPG7MBCSMI