• Transform magazine
  • March 28, 2017

Top

Features

Wally Olins 1930 – 2014

slide_features_wallyOlins_1.png
Read More

Brand in action

slide_features_brandInAction_1.png

On the seven seas Who: Maersk Group What: Maersk Group is one of the world’s largest logistics providers and is comprised of a number of business arms with a shipping fleet that includes 192 container shipping vessels, 172 oil tankers, 184...

Read More

Shaping up

slide_features_shapingUp_4.png

Losing reputation, money and members, Fitness First needed to change. After a major repositioning, it may have.Brittany Golob examines the new strategy “Look at this uniform and look at us,” an employee at Fitness First told Richard Buchan...

Read More

Brought back to life

Crisis, disaster and rebranding In recent years, scandal has rocked many of the world’s most powerful and hallowed institutions. Some of this disgrace has come from revelations of misbehaviour, such as British MPs and their corrupt expense...

Read More

Transform Awards Europe announce 2014 winners

Transform_Award_2014.jpg

SIMON SMITH – 8 MAY 2014 Now in its fifth year, the Transform Awards is the industry’s definitive celebration of excellence in rebranding and brand repositioning. This year’s awards exemplified the maturity and success of the European crea...

Read More

Making Poplar popular

Transform-blog_Paper-Cup-700x395.jpg

SIMON SMITH – 8 MAY 2014 Are there any forgotten areas of London left? We didn’t think so either, that was until we got a call from Poplar HARCA. Situated between the shiny towers of Docklands, the Olympic site in Stratford and the East En...

Read More

Page 15 of 15

@transformsays

Brand or agency with a great new #rebrand? Email asandys@transformmagazine.net to appear in #TransformTuesday:… https://t.co/z7gFb9Doal
RT @TransformSays: @JaguarRacing appoints @gorillaz guitarist, Noodle, as brand ambassador for #FormulaE circuit: https://t.co/vxfj2Q0TRN h…
RT @cedepe: @TransformSays Just discovered your amazing content! Why do emotion-driven brands succeed? #brandeq https://t.co/lMQtZig3Cp htt…