• Transform magazine
  • December 11, 2017

Top

Features

Rewind: Concorde

Concorde.jpg

Plagued by pricing concerns and crashes, the Concorde was retired in 2003. Could a new brand positioning or brand strategy have saved the super-fast jet? Sarah Macaulay, marketin...

Read More

Living, loving or losing luxury

Siegel-Gale1.jpg

The luxury sector can be contradictory. It is at once focused on the future and the past, on digital and traditional communications, on exclusivity and awareness on sustainability and on sales. Yet, it’s ultimately the brand...

Read More

Rewind: League of Nations

League_of_Nations_.jpg

After World War I, US president Woodrow Wilson’s brainchild, the League of Nations, took shape. Yet the grand experiment failed with the onset of a second catastrophic conflict. Could the league have taken action to save its...

Read More

Material improvement

DSC_0332B-700x890.jpg

Uniforms and corporate workwear can drastically alter the ways in which employees relate to the brand and their desire and ability to be brand ambassadors. What should uniform creation take into account? Ruth Wyatt investigat...

Read More

Crafting an icon

guardian-700x431.jpg

Digital iconography has become the modern form of wayfinding and signage. Icons lead a user through a site, app or digital experience, but only recently have brands begun to customise their iconography and turn them into an i...

Read More

Craft, heritage and revolution for the water of life

BRAND_001_150DPI-700x239.jpg

The perception of whisky is shifting away from the dusty bottle on the old man’s liquor shelf. Younger consumers, digital communications and packaging technologies have led to a revolution in the ways in which whisky brands c...

Read More

Not what the future used to be

ING-poster2-700x325.jpg

Post-recession, bank brands are in a period of transition. Many are trying to account for their past discrepancies while preparing for a future wholly different from that which they had envisioned. David Benady reports...

Read More

Creative culture: Dubai Lynx inspires a region

dubailynxpreview1.jpeg

Photo courtesy of PPAMPicture/iStock by Getty Images The annual Dubai Lynx Festival of Creativity celebrates creative communications. Speakers and sponsors of the event all approach cr...

Read More

Two’s company: Jim Prior on running brand agencies

Jim_Prior_bio-700x394.jpg

It’s been nearly a year since Jim Prior added the stewardship of Lambie Nairn to his existing role as CEO of the Partners. He and Andrew Thomas discuss the challenges of running not just one but two global brand agencies...

Read More

Raising the black flag: Carre Noir’s CEO interviewed

carre-noir.jpg

This year Christophe Fillatre celebrates his tenth anniversary at Carré Noir. Andrew Thomas caught up with the president of the personality-driven French brand agency. With its d...

Read More

@transformsays

This week, Transform was in Hong Kong to celebrate the Transform Awards Asia-Pacific. Read the #TransformAPAC round… https://t.co/CkQkBONHBh
A young population, vibrant culture and a sense of optimism informs Angola’s newly-launched beer brand, #Luandina,… https://t.co/VAurIR8dRj
‘Brands are the constancy that accelerate business growth.’ So begins @Interbrand's Best Global Brands 2017 report,… https://t.co/GkHmxMx05V