• Transform magazine
  • June 28, 2017

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Features

Profile

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Breaking new ground It’s obvious from the first five minutes of talking to Simon Barrow that his background is in advertising. Tall, silverly handsome and old enough to be of the generation that is coy of their age, Barrow’s avuncular mann...

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Forwarding address

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The journey the Deutsche Post and DHL corporate identities have taken over the past half-century, have seen the two companies join together harmoniously. DHL’s reputation as a reliable post carrier allowed it to branch out su...

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Wally Olins 1930 – 2014

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Brand in action

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On the seven seas Who: Maersk Group What: Maersk Group is one of the world’s largest logistics providers and is comprised of a number of business arms with a shipping fleet that includes 192 container shipping vessels, 172 oil tankers, 184...

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Shaping up

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Losing reputation, money and members, Fitness First needed to change. After a major repositioning, it may have.Brittany Golob examines the new strategy “Look at this uniform and look at us,” an employee at Fitness First told Richard Buchan...

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Brought back to life

Crisis, disaster and rebranding In recent years, scandal has rocked many of the world’s most powerful and hallowed institutions. Some of this disgrace has come from revelations of misbehaviour, such as British MPs and their corrupt expense...

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Transform Awards Europe announce 2014 winners

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SIMON SMITH – 8 MAY 2014 Now in its fifth year, the Transform Awards is the industry’s definitive celebration of excellence in rebranding and brand repositioning. This year’s awards exemplified the maturity and success of the European crea...

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Making Poplar popular

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SIMON SMITH – 8 MAY 2014 Are there any forgotten areas of London left? We didn’t think so either, that was until we got a call from Poplar HARCA. Situated between the shiny towers of Docklands, the Olympic site in Stratford and the East En...

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