• Transform magazine
  • August 23, 2017

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Features

A brand is forever, not just for Christmas

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At a breakfast last month, co-hosted with independent creative engagement agency Rufus Leonard, discussing the development of the corporate brand, brand managers shared their thoughts about the modern comms landscape and the...

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Evolution in east London as Canary Wharf Group rebrands

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“The city doesn’t belong to us,” said Sir George Iacobescu at the launch of the Canary Wharf Group’s new brand yesterday morning. He noted that it was the tenants, workers, residents and travellers that brought Canary Wharf t...

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The simple life at Siegel+Gale

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As global brand strategy agency Siegel+Gale gears up for the autumn publication of its annual Global Brand Simplicity Index, Transform magazine catches up with co-CEO and chief creative officer Howard Belk....

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A rock and a hard place

The Rock of Gibraltar stands at a mighty and auspicious precipice. It overlooks three countries, two continents, one of the most important bodies of water in the history of the world and the place in which the Atlantic Ocean...

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Staying afloat

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Every quarter we’ll ask brand experts from around the world to rebrand or reposition a historical organisation or event. This quarter, we look at the impact of the Titanic disaster on White Star Line’s brand credibility...

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The tiger awakens

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FMCG markets in Asia are diverse, colourful and engaging as they cater to experienced and new consumers alike. Packaging must thus be versatile and exciting across all sectors and countries. Maureen Byrne examines some of the...

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What’s your type?

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Typography can help define a brand and influence the way in which a company is perceived by its stakeholders. These three typography experts contribute their thoughts and experiences in designing, applying and implementing ty...

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Open Sesame!

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Once upon a time (in fact, only fifteen years ago towards the height of the west’s first dotcom boom), was the beginning of a modern-day fairy tale to rival 1001 Arabian Nights. Jack Ma, a school teacher from Hangzhou, near Shanghai, found...

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Taking Brands Beyond Binary

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The ways in which digital affects brand communications has become increasingly complex as businesses struggle to change internally while remaining competitive externally. Dean Quinn investigates It used to be so easy. Get a nice, easily re...

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Heard mentality

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Brands must be both seen and heard. The ways in which a brand’s audio assets are developed can have a huge impact on the effectiveness of that brand’s communications. Ruth Wyatt investigates. Sound is an intensely visceral sense, second on...

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@transformsays

Global #wine company Treasury Wine Estate launches new #brand targeted at Millennial audience: @TWE_Globalhttps://t.co/yZnqIEOZhZ
UK sausage producer @eatpowters showcases successful product #rebrand: https://t.co/CxXdHjFNW1 https://t.co/siY2K9pAfp
Read about @LPK's new #monogram and brand design for @CincyBallet in yesterday's #TransformTuesday:… https://t.co/dKQPgeBGrO