• Transform magazine
  • August 22, 2017

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MENA

The winners

Big congratulations to the winners of the Transform Awards MENA 2017:

CONTENT

Best use of a visual property

Gold – Du and Bellwether and Growl Media

Silver – Siemens and JansenHarris

Bronze – Kochi Metro Rail Limited and Brash Brands

Highly commended – Etisalat

Highly commended – National Cyber Security Centre (NCSC) and Landor

Highly commended – Team Z7 and Landor

 

Best brand architecture solution

Gold – Al Nooh and Unisono

Silver – Smart Dubai Government and Xische & Co

Bronze – Lady Soft – MTC Hygiene and Tagbrands

Highly commended – CBD NOW and Industry and FDP

 

Best use of copy style/tone of voice

Gold – El Mercado and Unisono

Gold – General Motors Corporation and grow

Bronze – Seven Seas Group and JPd

 

Best brand experience

Gold – AppyKids and Bellwether

Gold – Level Kids and FITCH

Silver – Siemens and JansenHarris

Bronze – Etisalat

Highly commended – Ports, Customs and Free Zone Corporation and MBLM

Highly commended – Team Z7 and Landor

 

Best use of packaging

Gold – Nood and JansenHarris

Silver – SIA and grow

Bronze – Blooming Foods and CBA Memac

Highly commended – Ajmal Perfumes and JPd

Highly commended – Lady Soft – MTC Hygiene and Tagbrands

 

Best wayfinding or signage

Gold – Abu Dhabi National Oil Company and MBLM

 

Best use of audio branding

Silver – AppyKids and Bellwether

 

Best use of typography

Gold – Miral Asset Management and Start Design

Silver – National Museum and ZEENAH

Bronze – National Cyber Security Centre (NCSC) and Landor

 

Best place or nation brand

Gold – Miral Asset Management and Start Design

Silver – Ras Al Khaimah Tourism Development Authority

Bronze – Hejaz District and Turquoise Branding

 

PROCESS

Best internal communications during a brand development project

Gold – Miral Asset Management and Start Design

Silver – Abu Dhabi National Oil Company and MBLM

Bronze – Majid Al Futtaim, CBU and Latitude Agency

 

Best implementation of a brand development project

Gold – Intigral - Rocket TV and Bellwether

Silver – Tecom Group and Brash Brands

Bronze – KIPIC and Bellwether

Highly commended – Dubai International Financial Centre (DIFC) and Brash Brands

 

Best implementation of a brand development project across multiple markets

Gold – Ecobank Move on Up and Brand Communications

Gold – Miral Asset Management and Start Design

Silver – Ras Al Khaimah Tourism Development Authority

Bronze – Ecobank Mobile and Brand Communications

 

Best localisation of an international brand

Gold – Attibassi Coffee and JPd

Silver – Mandarin Oriental Hotel Group and grow

 

STRATEGY

Best creative strategy

Gold – KIPIC and Bellwether

Silver – Miral Asset Management and Start Design

Silver – National Cyber Security Centre (NCSC) and Landor

Bronze – CBD NOW and Industry and FDP

Bronze – Team Z7 and Landor

Highly commended – 9/10ths and Landor

Highly commended – Hejaz District and Turquoise Branding

 

Best brand evolution

Gold – Aljazera and FITCH

Silver – Majid Al Futtaim Finance - Najm and Bellwether

Silver – Team Z7 and Landor

Bronze – Etisalat and Impact BBDO

Highly commended – Bait Al Zubair Museum and ZEENAH

Highly commended – Genesis Energy and Brand Communications

Highly commended – RETAL and grow

 

Best strategic/creative development of a new brand

Gold – AppyKids and Bellwether

Silver – Community Jameel and Turquoise Branding

Silver – KIPIC and Bellwether

Silver – Miral Asset Management and Start Design

Bronze – National Cyber Security Centre (NCSC) and Landor

Highly commended – 360 and FITCH

Highly commended – Rove Hotels and Joie Brands

Highly commended – SaudiGulf Airlines and CBA Memac

 

Best development of a new brand within an existing brand portfolio

Gold – MiSK International Schools and Siegel+Gale

Silver – Intigral - Rocket TV and Bellwether

Bronze – CBD NOW and Industry and FDP

Highly commended – Aldar and Brash Brands

 

Best naming strategy

Gold – Blooming Foods and CBA Memac

Silver – D2C and OHI Leo Burnett

 

TYPE

Best brand development project to reflect changed mission/values/positioning

Gold – Majid Al Futtaim Finance - Najm and Bellwether

Silver – Miral Asset Management and Start Design

Bronze – National Centre for Statistics & Information and ZEENAH

 

Best brand consolidation

Gold – Kunooz Oman and OHI Leo Burnett

 

Best rebrand of a digital property

Gold – AppyKids and Bellwether

Silver – Alserkal Avenue and Bellwether

Silver – CBD NOW and Industry and FDP

Bronze – Sharaka Holdings and grow

Highly commended – Ajman Tourism Development Department and MBLM

 

SECTOR

Best visual identity in the charity/NGO/non-profit sector

Gold – Surge and JPd

Silver – Community Jameel and Turquoise Branding

Bronze – Girls & Football SA and Build Brand Experience, Gareth Dickey and Jade Isaks

Highly Commended – Bahrain Life and Unisono

 

Best visual identity in the education sector

Gold – MiSK International Schools and Siegel+Gale

Silver – AppyKids and Bellwether

 

Best visual identity in the energy and extractives sector

Gold – KIPIC and Bellwether

Silver – Weatherford Group and CBA Memac

Bronze – Abu Dhabi National Oil Company and MBLM

Highly commended – maharat (Oman Gas Company) and OHI Leo Burnett

Highly commended – MPHC and grow

 

Best visual identity in the engineering and manufacturing sector

Silver - 360 and FITCH

 

Best visual identity in the financial services sector

Gold – Majid Al Futtaim Finance - Najm and Bellwether

Silver – CBD NOW and Industry and FDP

Bronze – Adcorp and Unisono

Highly commended – Meethaq Islamic Banking (Bank Muscat) and OHI Leo Burnett

 

Best visual identity in the food and beverage sector

Gold – Blooming Foods and CBA Memac

Bronze – Jubail Tourism Company and Unisono

Highly commended – Goody and CBA Memac

 

Best visual identity in the healthcare and pharmaceuticals sector

Gold – QCHP and grow

Silver – Hospitalia by Yara and Unisono

Bronze – CarePro and grow

Highly commended – Nyaho Medical Centre and Brand Communications

 

Best visual identity in the industrial and basic materials sector

Gold – Kunooz Oman and OHI Leo Burnett

Silver – Al Nooh and Unisono

Silver – EMEC and grow

 

Best visual identity in the professional services sector

Gold – Temple Productions and Ellae Creative Design Agency

Silver – MHC and JPd

 

Best visual identity in the property sector

Gold – GFH Real Estate and Unisono

Silver – Fontana Infinity and Unisono

Bronze – Dubai World Trade Centre and MBLM

Highly commended – Manchester Life and All About Brands

 

Best visual identity in the public services sector

Gold – National Centre for Statistics & Information and ZEENAH

Silver – Miral Asset Management and Start Design

Bronze – National Museum and ZEENAH

 

Best visual identity in the retail sector

Gold – Aljazera and FITCH

Silver – The Yoghurt Lab and MBLM

Bronze – Lady Soft – MTC Hygiene and Tagbrands

 

Best visual identity in the technology, media and telecommunications sector

Gold – National Cyber Security Centre (NCSC) and Landor

Silver – Etisalat and Impact BBDO

Silver – Intigral - Rocket TV and Bellwether

Bronze – D2C and OHI Leo Burnett

Highly commended – Oman Broadband and ZEENAH

 

Best visual identity in the travel, leisure and tourism sector

Gold – Miral Asset Management and Start Design

Silver – Meraas Hospitality and Latitude Agency

Bronze – Ras Al Khaimah Tourism Development Authority

Bronze – SaudiGulf Airlines and CBA Memac

Highly commended – Al Reem and Unisono

Highly commended – Manchester City Football Club and All About Brands

 

Best overall visual identity

Winner – Aljazera and FITCH

 

Grand Prix

Winner – Miral Asset Management and Start Design

 

Sponsors

Align your brand with this global celebration, honouring brand development and rebranding. We have a number of sponsorship options available to you. Call us to find out more. 

Andrew Thomas, publishing editor of Transform Magazine and Awards

email: athomas@transformmagazine.net

call: +44 (0)20 7498 7008

Supporting Partners

If you are interested in being a supporting partner for the Transform Awards MENA please email Valentina Rimatori