• Transform magazine
  • April 22, 2018

Top

MENA

The shortlist

CONTENT

Best use of a visual property

Emaar and Latitude      

Emirates National Oil Company (ENOC) and Brash Brands          

Government Accelerators and Bellwether

Meeras and Wolff Olins

Rest Republic and Latitude       

 

Best brand architecture solution        

Abu Dhabi National Oil Company (ADNOC) and All About Brands           

Jagal and Brand Lounge

 

Best brand experience

Abu Dhabi Sustainability Week Opening Ceremony : Masdar and TMH

Emaar and Latitude      

Marriott International and JansenHarris  

Piramal Group and Brash Brands         

Prime Minister's Office and FITCH         

Roxy Cinemas and Ochre         

Virgin Mobile UAE and Start Design

Best use of packaging

Feli's Kitchen and JPd  

Karmah and Unisono

Lucas Bols, Henkes and Skyne

 

Best use of wayfinding and signage

TECOM Group and Endpoint

 

Best use of typography

Karmah and Unisono

Mubadala Investment Company All About Brands          

The Opus by Zaha Hadid, Omniyat and Fifth Estate 

Spectra and Ochre

 

 

Best place or nation brand

Bimma Bay and Brand Lounge

PROCESS

Best external stakeholder relations during a brand development project

ENBD REIT and Instinctif Partners

 

Best internal communication during a brand development project

Injazat and Bellwether

Ras Al Khaimah Economic Zone

 

Best implementation of a brand development project

Alawwal Bank and Landor         

Cakers and Superunion

OMANTEL and Bellwether         

Virgin Mobile UAE and Start Design

 

Best implementation of a brand development project across multiple markets

Careem and Bellwether 

Ecobank and BrandComms

Ecobank and BrandComms    

Virgin Mobile UAE and Start Design

 

Best localisation

Virgin Mobile UAE and Start Design

STRATEGY

Best creative strategy

Gulf International Bank and Siegel + Gale

Meeras and Wolff Olins

Roxy Cinemas and Ochre         

Virgin Mobile UAE and Start Design

 

Best brand evolution

Cakers and Superunion

Dubai Police and Brash Brands

Injazat and Bellwether

Network International Solutions and FITCH

OMANTEL and Bellwether

 

Best strategic/creative development of a new brand

Afreximbank and BrandComms          

Avivo Group and Brand Lounge

Kibo and Greenspace

Jumble – Landmark Leisure and TMH

Spectra and Ochre

Uptown Dubai and Landor         

 

Best development of a new brand within an existing brand portfolio

Ecobank and BrandComms    

Emaar and Latitude

swyp and Superunion

evvoli and Brand Lounge

 

Best naming strategy

#SPRINTforOMAN and OHI Leo Burnett

Alawwal Bank and Landor         

Bawabba and Fludium

Ras Al Khaimah Economic Zone and Brand Lounge         

State General Reserve Fund (SGRF) and OHI Leo Burnett

TYPE

Best corporate rebrand following a merger or acquisition

Mubadala Investment Company and All About Brands

Ras Al Khaimah Economic Zone and Brand Lounge

Ras Al Khaimah Economic Zone

Best brand development project to reflect changed mission, values or positioning

DXB Entertainments and Landor

Meeras and Wolff Olins

Network International Solutions and FITCH           

Radisson Blu Hotel, Dubai Deira Creek and Havoc Creative

Best brand consolidation

Abu Dhabi National Oil Company (ADNOC) and All About Brands           

GFH and Unisono

Meeras and Wolff Olins

 

Best rebrand of a digital property

Ecobank and BrandComms

Virgin Mobile UAE and Start Design

SECTOR

Best visual identity from a charity/NGO/not-for-profit

#SPRINTforOMAN and OHI Leo Burnett

Government Accelerators and Bellwether

Special Olympics World Games Abu Dhabi 2019 and All About Brands

 

Best visual identity from the education sector

Emirates Flight Training Academy and James Brand Strategy & Design Consultancy 

Euro University of Bahrain and Brand Lounge

 

Best visual identity from the engineering and manufacturing sector

ADSB and James Brand Strategy & Design Consultancy   

Centrifuge Equipment Services (CES) L.L.C and JPd  

 

Best visual identity from the financial services sector

Afreximbank and BrandComms

Alawwal Bank and Landor

Gulf International Bank and Siegel + Gale

Inovest and Unisono

Mubadala Investment Company and All About Brands

Network International Solutions and FITCH

 

Best visual identity from food and beverage

dusitD2 kenz hotel Dubai and JPd

La Ville Hotel & Suites City Walk, Dubai, Autograph Collection : Marriott and TMH

Mexika and JansenHarris

Viceroy The Palm Jumeriah, Dubai and TMH 

 

Best visual identity from healthcare and pharmaceuticals

Avivo Clinics and Brand Lounge

DermaOne and Unisono

 

Best visual identity from mining and extractives

Emirates National Oil Company (ENOC) and Brash Brands

Minerals Development Oman (MDO) and OHI Leo Burnett

 

Best visual identity from professional services

Ataraxia DMCC and Ellae Creative

Platinum VA (PVA) and JPd

Total Solutions and Skyne

Best visual identity from property, construction, and facilities management

Bahrain Investment Wharf and Unisono

Hayat Island, RAK Properties and Fifth Estate 

Meeras and Wolff Olins

The Opus by Zaha Hadid, Omniyat and Fifth Estate

 

Best visual identity from the public sector

Dubai Police and Brash Brands

Minerals Development Oman (MDO) and OHI Leo Burnett          

State General Reserve Fund (SGRF) and OHI Leo Burnett         

Teleworks and Bellwether

 

Best visual identity from the retail sector

Al-Futtaim Motors and Greenspace

Safahat and Skyne

Wetin You Need? and Ellae Creative

 

Best visual identity from the technology, media and telecommunications sector

swyp and Superunion

Injazat and Bellwether

Spectra and Ochre

Virgin Mobile UAE and Start Design

 

Best visual identity from the transport and logistics sector

Careem and Bellwether

 

Best visual identity from the travel, leisure and tourism sector

Emaar and Latitude      

Rest Republic and Latitude

Roxy Cinemas and Ochre

SalamAir and From6 Communications   

Sponsors

Align your brand with this global celebration, honouring brand development and rebranding. We have a number of sponsorship options available to you. Call us to find out more. 

Andrew Thomas, publishing editor of Transform Magazine and Awards

email: athomas@transformmagazine.net

call: +44 (0)20 7498 7008

Supporting Partners

If you are interested in being a supporting partner for the Transform Awards MENA please email Michelle Kibble