• Transform magazine
  • April 27, 2017

Top

MENA

The shortlist

CONTENT

Best use of a visual property

Du and Bellwether and Growl Media

Etisalat

Kochi Metro and Brash Brands

National Cyber Security Centre and Landor

Siemens and JansenHarris

Team Z7 and Landor

 

Best brand architecture solution

Al Noonh and Unisono

CBD Now and Industry

Lady Soft – MTC Hygiene and Tagbrands

Smart Dubai Government and Xische & Co

 

Best use of copy style/tone of voice

El Mercado and Unisono

GMC and Grow

Seven Seas Group and JPd

 

Best brand experience

AppyKids and Bellwether and AppyKids

Etisalat

Level Kids and FITCH

Ports, Customs and Free Zone Corporation and MBLM

Siemens and JansenHarris

Team Z7 and Landor

Best use of packaging

Ajmal Perfumes and JPd

Blooming foods and CBA

Lady Soft – MTC Hygiene and Tagbrands

Nood and JansenHarris

SIA and Grow

 

Best wayfinding or signage

Abu Dhabi National Oil Company and MBLM

 

Best use of audio branding

AppyKids and Bellwether and AppyKids

 

Best use of typography

Miral Asset Management and Start Design

National Cyber Security Centre and Landor

National Museum and TBWA ZEENAH

 

Best place or nation brand

Hejaz District and Turquoise Branding

Miral Asset Management and Start Design

Ras Al Khaimah Tourism Development Authority

PROCESS

Best internal communications during a brand development project

Abu Dhabi National Oil Company and MBLM

MAF Manifesto and Latitude

Miral Asset Management and Start Design

 

Best implementation of a brand development project

Gate Avenue and Brash Brands

KIPIC and Bellwether

Rocket TV and Bellwether

Tecom and Brash Brands

 

Best implementation of a brand development project across multiple markets

Ecobank (Ecobank Mobile) and Brand Communications

Ecobank (Move On Up) and Brand Communications

Miral Asset Management and Start Design

Ras Al Khaimah Tourism Development Authority

 

Best localisation of an international brand

Attibassi Coffee and JPd

Mandarin Oriental Hotel and Grow

STRATEGY

Best creative strategy

CBD Now and Industry

Hejaz District and Turquoise Branding

KIPIC and Bellwether

Miral Asset Management and Start Design

National Cyber Security Centre and Landor

Takamol and Landor

Team Z7 and Landor

 

Best brand evolution

Aljazera and FITCH

Bait Al Zubair Museum and TBWA ZEENAH

Etisalat and Impact BBDO

Genesis and Brand Communications

Njam and Bellwether

Retal and Grow

Team Z7 and Landor

Best strategic/creative development of a new brand

360 and FITCH

AppyKids and Bellwether and AppyKids

Community Jameel and Turquoise Branding

KIPIC and Bellwether

Miral Asset Management and Start Design

National Cyber Security Centre and Landor

Rove Hotels and Joie Brands

SaudiGulf Airlines and CBA

 

Best naming strategy

Blooming Foods and CBA

D2C and OHI Leo Burnett

 

Best development of a new brand within an existing brand portfolio

Al Dar and Brash Brands

CBD Now and Industry

Misk Schools and Siegel+Gale

Rocket TV and Bellwether

TYPE

Best brand development project to reflect changed mission/values/positioning

Miral Asset Management and Start Design

National Centre for Statistics & Information and TBWA ZEENAH

Njam and Bellwether

 

Best brand consolidation

Kunooz Oman and OHI Leo Burnett

Best rebrand of a digital property

Ajman Tourism Development Department and MBLM

Alserkal Avenue and Bellwether

AppyKids and Bellwether and AppyKids

CBD Now and Industry

Sharaka Holdings and Grow

SECTOR

Best visual identity in the charity/NGO/non-profit sector

Bahrain Life and Unisono

Community Jameel and Turquoise Branding

Girls & Football SA and Build Brand Experience

Surge and JPd

 

Best visual identity in the education sector

AppyKids and Bellwether and AppyKids

Misk Schools and Siegel+Gale

 

Best visual identity in the energy and extractives sector

Abu Dhabi National Oil Company and MBLM

KIPIC and Bellwether

Maharat and OHI Leo Burnett

MPHC and Grow

WDI and CBA

 

Best visual identity in the engineering and manufacturing sector

360 and FITCH

 

Best visual identity in the financial services sector

Adcorp and Unisono

CBD Now and Industry

Meethaq and OHI Leo Burnett

Njam and Bellwether

 

Best visual identity in the food and beverage sector

Blooming Foods and CBA

Jubail Tourism Company and Unisono

SaudiGoody and CBA

 

Best visual identity in the healthcare and pharmaceutical sector

CarePro and Grow

Hospitalia by Yara and Unisono

Nyaho Medical Centre and Brand Communications

QCHP and Grow

 

Best visual identity in the industrial and basic materials sector

Al Noonh and Unisono

EMEC and Grow

Kunooz Oman and OHI Leo Burnett

Best visual identity in the professional services sector

MHC and JPd

Temple Productions and Ellae Creative

 

Best visual identity in the property sector

GFH Real Estate and Unisono

Dubai World Trade Centre and MBLM

Fontana Infinity and Unisono

Manchester Life and All About Brands

 

Best visual identity in the public services sector

Miral Asset Management and Start Design

National Centre for Statistics & Information and TBWA ZEENAH

National Museum and TBWA ZEENAH

 

Best visual identity in the retail sector

Aljazera and FITCH

Lady Soft – MTC Hygiene and Tagbrands

Yoghurt Lab and MBLM

 

Best visual identity in the technology, media and telecommunications sector

D2C and OHI Leo Burnett

Etisalat and Impact BBDO

National Cyber Security Centre and Landor

Oman Broadband and TBWA ZEENAH

Rocket TV and Bellwether

 

Best visual identity in the travel, leisure and tourism sector

Al Reem and Unisono

La Ville and Latitude

Manchester City Football Club and All About Brands

Miral Asset Management and Start Design

Ras Al Khaimah Tourism Development Authority

SaudiGulf Airlines and CBA

Sponsors

Align your brand with this global celebration, honouring brand development and rebranding. We have a number of sponsorship options available to you. Call us to find out more. 

Andrew Thomas, publishing editor of Transform Magazine and Awards

email: athomas@transformmagazine.net

call: +44 (0)20 7498 7008

Supporting Partners

If you are interested in being a supporting partner for the Transform Awards MENA please email Valentina Rimatori