• Transform magazine
  • September 25, 2018

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MENA

2018 transform awards

Big congratulations to the winners of the Transform Awards MENA 2018:

 

Best use of a visual property

Gold – Meraas and Wolff Olins

Silver – Emaar and Latitude

Silver – Rest Republic and Latitude

Bronze – Emirates National Oil Company (ENOC) and Brash Brands

Bronze – Government Accelerators and Bellwether

 

Best brand architecture solution

Gold – Jagal and Brand Lounge

Silver – Abu Dhabi National Oil Company (ADNOC) and All About Brands           

 

Best brand experience

Gold – Virgin Mobile UAE and Start Design

Silver – Piramal Group and Brash Brands

Silver – Roxy Cinemas and Ochre

Bronze – Abu Dhabi Sustainability Week Opening Ceremony: Masdar and TMH

Bronze – Emaar and Latitude    

Bronze – Prime Minister's Office and FITCH Design Consultants

Highly commended – Marriott International and JansenHarris      

 

Best use of packaging

Gold – Karmah and Unisono

Silver – Feli's Kitchen and JPd

Bronze – Lucas Bols, Henkes and Skyne

 

Best use of wayfinding and signage

Gold – Dubai Design District and Endpoint

 

Best use of typography

Gold – Spectra and Ochre

Silver – Mubadala Investment Company and All About Brands    

Bronze – The Opus by Zaha Hadid, Omniyat and Fifth Estate

Highly commended – Karmah and Unisono

 

Best place or nation brand

Gold – Bimma Bay and Brand Lounge

 

 

PROCESS

 

Best external stakeholder relations during a brand development project

Silver – ENBD REIT and Instinctif Partners

 

Best internal communication during a brand development project

Gold – Injazat and Bellwether

Silver – Ras Al Khaimah Economic Zone

 

Best implementation of a brand development project

Gold – Alawwal Bank and Landor          

Silver – OMANTEL and Bellwether

Bronze – Cakers and Superunion          

Bronze – Virgin Mobile UAE and Start Design

 

Best implementation of a brand development project across multiple markets

Gold – Careem and Bellwether  

Silver – Virgin Mobile UAE and Start Design

Bronze – Ecobank Commercial Bank and BrandComms

Highly commended – Ecobank Mobile App and BrandComms

 

Best localisation of an international brand

Silver – Virgin Mobile UAE and Start Design

 

 

STRATEGY

 

Best creative strategy

Gold – Meraas and Wolff Olins 

Silver – Virgin Mobile UAE and Start Design

Bronze – Gulf International Bank and Siegel+Gale

Bronze – Roxy Cinemas and Ochre

 

Best brand evolution

Gold – Injazat and Bellwether

Silver  Cakers and Superunion

Silver – OMANTEL and Bellwether

Bronze – Dubai Police and Brash Brands

Bronze – Network International Solutions and FITCH Design Consultants

 

Best strategic or creative development of a new brand

Gold – Jumble – Landmark Leisure and TMH

Gold – Spectra and Ochre

Silver – Afreximbank and BrandComms

Silver – Kibo and Greenspace

Bronze – Uptown Dubai and Landor

Highly commended – AVIVO Group and Brand Lounge

 

           

Best development of a new brand within an existing brand portfolio

Gold – swyp and Superunion

Silver – Emaar and Latitude

Bronze – Ecobank Commercial Bank and BrandComms 

Highly commended – evvoli and Brand Lounge

 

Best naming strategy

Gold – Alawwal Bank and Landor

Silver – Ras Al Khaimah Economic Zone and Brand Lounge       

Bronze – Bawabba and Fludium

Bronze – ESO / #SPRINTforOMAN and OHI Leo Burnett

Highly commended – SGRF / Rakiza and OHI Leo Burnett

 

 

TYPE

 

Best corporate rebrand following a merger or acquisition

Gold – Mubadala Investment Company and All About Brands

Silver – Ras Al Khaimah Economic Zone

Silver – Ras Al Khaimah Economic Zone and Brand Lounge

 

Best brand development project to reflect changed mission, values or positioning

Gold – Meraas and Wolff Olins

Silver – Radisson Blu Hotel, Dubai Deira Creek and Havoc Creative

Bronze – DXB Entertainments and Landor         

Bronze – Network International Solutions and FITCH Design Consultants

 

Best brand consolidation

Gold – Meraas and Wolff Olins

Silver – Abu Dhabi National Oil Company (ADNOC) and All About Brands           

Bronze – GFH and Unisono

 

Best rebrand of a digital property

Gold – Ecobank Mobile App and BrandComms

Silver – Virgin Mobile UAE and Start Design

 

 

 

SECTOR

Best visual identity from a charity/NGO/not-for-profit

Gold – Special Olympics World Games Abu Dhabi 2019 and All About Brands

Silver – Government Accelerators and Bellwether

Bronze – ESO / #SPRINTforOMAN and OHI Leo Burnett

 

Best visual identity from the education sector

Gold – Euro University of Bahrain and Brand Lounge

Silver – Emirates Flight Training Academy and James Brand Strategy & Design Consultancy

 

Best visual identity from the engineering and manufacturing sector

Gold – ADSB and James Brand Strategy & Design Consultancy

Silver – Centrifuge Equipment Services (CES) L.L.C and JPd

 

Best visual identity from the financial services sector

Gold – Gulf International Bank and Siegel+Gale

Silver – Mubadala Investment Company and All About Brands

Silver – Network International Solutions and FITCH Design Consultants

Bronze – Alawwal Bank and Landor

Bronze – Inovest and Unisono

Highly commended – Afreximbank and BrandComms

 

Best visual identity from the food and beverage sector

Gold – Mexika and JansenHarris

Silver – dusitD2 kenz hotel Dubai and JPd

Silver – La Ville Hotel & Suites City Walk, Dubai, Autograph Collection: Marriott and TMH

Bronze – Viceroy The Palm Jumeriah, Dubai and TMH

 

Best visual identity from the healthcare and pharmaceuticals sector

Gold – AVIVO Clinics and Brand Lounge

Silver – DermaOne and Unisono

 

Best visual identity from the mining and extractives sector

Gold – Emirates National Oil Company (ENOC) and Brash Brands

Silver – MINERALS DEVELOPMENT OMAN and OHI Leo Burnett

 

Best visual identity from the professional services sector

Gold – Platinum VA (PVA) and JPd

Silver – Total Solutions and Skyne

Bronze – Ataraxia DMCC and Ellae Creative

 

Best visual identity from the property, construction, and facilities management sector

Gold – Meraas and Wolff Olins

Silver – Hayat Island, RAK Properties and Fifth Estate

Silver – The Opus by Zaha Hadid, Omniyat and Fifth Estate

Bronze – Bahrain Investment Wharf and Unisono

 

Best visual identity from the public sector

Gold – Teleworks and Bellwether

Silver – Dubai Police and Brash Brands

Bronze – MINERALS DEVELOPMENT OMAN and OHI Leo Burnett        

Highly commended – SGRF / Rakiza and OHI Leo Burnett         

 

Best visual identity from the retail sector

Gold – Safahat and Skyne

Silver – Wetin You Need? and Ellae Creative

Bronze – Al-Futtaim Motors (Toyota) and Greenspace

 

 

 

Best visual identity from the technology, media and telecommunications sector

Gold – Spectra and Ochre

Gold – swyp and Superunion

Silver – Virgin Mobile UAE and Start Design

Bronze – Injazat and Bellwether

 

Best visual identity from the travel, leisure and tourism sector

Gold – Rest Republic and Latitude

Silver – Emaar and Latitude

Silver – Roxy Cinemas and Ochre

Bronze – SalamAir and From6 Communications

 

Best overall visual identity

ADSB and James Brand Strategy & Design Consultancy

 

Grand Prix

Meraas and Wolff Olins

Sponsors

Align your brand with this global celebration, honouring brand development and rebranding. We have a number of sponsorship options available to you. Call us to find out more. 

Andrew Thomas, publishing editor of Transform Magazine and Awards

email: athomas@transformmagazine.net

call: +44 (0)20 3950 5356

Supporting Partners

If you are interested in being a supporting partner for the Transform Awards MENA please email Michelle Kibble or call +44 (0)20 3950 5356