• Transform magazine
  • September 23, 2019

Top

MEA

2019 transform awards

Big congratulations to the winners of the Transform Awards MENA 2019:

 

CONTENT

Best use of a visual property

Gold – Joali and Landor

Silver – Ellaycom and BOND

Bronze – Azerbaijan Tourism and Landor

Bronze – Evercare and FITCH

Highly commended – Cryosave Arabia and Eleven Creative Strategy

 

Best brand architecture solution

Gold – Hikma and Prophet

Gold – Lapita and RUYA

Silver – AIMS – Abdullah Ibrahim Mohammed AlSubeaei and Brand Lounge

Bronze – ADK – Al Dahra Kohinoor and Brand Lounge

 

Best use of copy style or tone of voice

Gold – Azerbaijan Tourism and Landor

Silver – Joali and Landor

Bronze – Arada

 

Best brand experience

Gold – JustKidding Middle East and Skyne

Silver – Joali and Landor

Bronze – Jack Daniel’s and JansenHarris

Highly commended – SIG Combibloc Obeikan and Brand Lounge

Highly commended – STC Pay and Bellwether

 

Best use of packaging

Gold – Usturah and Brand Lounge

Silver – Al Hosn and Brand Lounge

Bronze – Meethaq Islamic Banking and OHI Leo Burnett

 

Best use of audio branding

Gold – King Abdulaziz for World Culture (Ithra) and MassiveMusic

 

Best use of typography

Gold – Blends and FITCH

Silver – TAWAL and Bellwether

Bronze – Nareel’s Cookies and BOND

Highly commended – Private Residences managed by Dorchester Collection and Fifth Estate

 

Best place or nation brand

Gold – Azerbaijan Tourism and Landor

Silver – Cairo111 and FITCH

 

 

PROCESS

 

Best internal communications during a brand development project

Gold – Khalifa University and BOND

Silver – STC and Bellwether

 

Best implementation of a brand development project

Gold – MUVI Cinemas and Bellwether

Silver – SHUROOQ and Bellwether

Bronze – Roads & Transport Authority, Dubai

Highly commended – Azerbaijan Tourism and Landor

Highly commended – TAWAL and Bellwether

 

STRATEGY

 

Best creative strategy

Gold – Joali and Landor

Silver – Hikma and Prophet

Bronze – Saudi Aramco/King Abdulaziz Center and Prophet

Highly commended – Evercare and FITCH

Highly commended – MUVI Cinemas and Bellwether

 

Best brand evolution

Gold – The National and Omnia

Silver – Hikma and Prophet

Bronze – Euro Mechanical and Jpd

Bronze – SHUROOQ and Bellwether

Highly commended – Jabal Omar and Landor

Highly commended – Khalifa University and BOND

 

Best strategic or creative development of a new brand

Gold – Joali and Landor

Gold – Roads & Transport Authority, Dubai

Silver – Evercare and FITCH

Silver – Sharjah Media Corporation and Tonic International

Bronze – Cairo111 and FITCH

Highly commended – Al Mubarakah Foundation and Punch

 

Best development of a new brand within an existing brand portfolio

Gold – STC Pay and Bellwether

Silver – TAWAL and Bellwether

Bronze – Casa Oyla and Brand Lounge

Highly commended – Meethaq Islamic Banking and OHI Leo Burnett

Highly commended – Saudi Aramco/King Abdulaziz Center and Prophet

 

Best naming strategy

Gold – Ellaycom and BOND

Silver – Dusoul and FITCH

Bronze – Joali and Landor

Bronze – Quro Obesity Center and Skyne

Highly commended – Evercare and FITCH

 

TYPE

 

Best brand development project to reflect changed mission, values or positioning

Gold – The National and Omnia

Silver – Jabal Omar and Landor

Silver – Marjan and Landor

Bronze – SHUROOQ and Bellwether

Highly commended – Al Foah Dates Company and Brand Lounge

Highly commended – EHS – Emitac Healthcare Solutions and Brand Lounge

 

Best brand consolidation

Gold – Hikma and Prophet

 

Best rebrand of a digital property

Gold – Roads & Transport Authority, Dubai

Silver – STC Pay and Bellwether

Bronze – New Shababiah - Ooredoo Oman

 

SECTOR

 

Best visual identity from a charity/NGO/non-profit

Gold – Queen Rania Foundation and Landor

Silver – Al Mubarakah Foundation and Punch

Bronze – Holy Quran Academy and Brand Lounge

 

Best visual identity from the education sector

Gold – Khalifa University and BOND

Silver – Saudi Aramco/King Abdulaziz Center and Prophet

 

Best visual identity from the energy and utilities sector

Gold – Musandam Power and OHI Leo Burnett

Silver – TAWAL and Bellwether

 

Best visual identity from the engineering and manufacturing sector

Gold – Euro Mechanical and Jpd

 

Best visual identity from the financial services sector

Gold – STC Pay and Bellwether

Silver – Meethaq Islamic Banking and OHI Leo Burnett

Bronze – VATPRO and Brand Lounge

Highly commended – Emirates NBD and Omnia

 

Best visual identity from the food and beverage sector

Gold – London Slide and JansenHarris

Silver – Bâoli and JansenHarris

Bronze – Grand Hyatt Abu Dhabi and Fludium

Bronze – Usturah and Brand Lounge

Highly commended – Grand Hyatt Abu Dhabi and Fludium

Highly commended – Jumeirah – Al Mabeet Desert Camp and Latitude

 

Best visual identity from the healthcare and pharmaceuticals sector

Gold – Evercare and FITCH

Gold – Hikma and Prophet

Silver – Cryosave Arabia and Eleven Creative Strategy

Bronze – Quro Obesity Center and Skyne

Highly commended – EHS – Emitac Healthcare Solutions and Brand Lounge

 

Best visual identity from the industrial and basic materials sector

Gold – ALIF – AIMS Leading Industrial Factory and Brand Lounge

 

Best visual identity from the mining and extractives sector

Silver – Dragon Oil and Jpd

 

Best visual identity from the professional services sector

Gold – The Y Collective and Latitude

 

Best visual identity from the property, construction and facilities management sector

Gold – Piramal Mahalaxmi and RUYA

Silver – Cairo111 and FITCH

Bronze – SLS Dubai and Fifth Estate

Highly commended – Jabal Omar and Landor

Highly commended – Private Residences managed by Dorchester Collection and Fifth Estate

Highly commended – The Fields and RUYA

Highly commended – The Residences and Latitude

 

Best visual identity from the public sector

Gold – Musandam Power and OHI Leo Burnett

Silver – SHUROOQ and Bellwether

Bronze – Ras Al Khaimah Public Services Department and Omnia

 

Best visual identity from the retail sector

Gold – Nostalgia and RUYA

Silver – Dusoul and FITCH

Bronze – Ellaycom and BOND

Highly commended – Blends and FITCH

Highly commended – Leem and Public

 

Best visual identity from the technology, media and telecommunications sector

Gold – The National and Omnia

Silver – Fusion5 and Brand Lounge

Bronze – NgageU and Fludium

Bronze – Sharjah Media Corporation and Tonic International

 

Best visual identity from the transport and logistics sector

Gold – Roads & Transport Authority, Dubai

Silver – RTA – Road & Transport Authority and Brand Lounge

 

Best visual identity from the travel, leisure and tourism sector

Gold – Azerbaijan Tourism and Landor

Silver – Joali and Landor

Silver – Lapita and RUYA

Bronze – Hameni and RUYA

Highly commended – MUVI Cinemas and Bellwether

 

Best overall visual identity

Azerbaijan Tourism and Landor

 

Grand prix

The National and Omnia

Sponsors

Align your brand with this global celebration, honouring brand development and rebranding. We have a number of sponsorship options available to you. Call us to find out more. 

Andrew Thomas, Publisher of Transform magazine and Founder of the Transform Awards

email: athomas@transformmagazine.net

call: +44 (0)20 3950 5356

Supporting Partners

If you are interested in being a supporting partner for the Transform Awards MENA please email lditcher@transformmagazine.net or call +44 (0)20 3950 5356