Asia

A HUGE CONGRATULATIONS TO THE WONDERFUL WINNERS OF THE TRANSFORM AWARDS APAC 2014:

 

CONTENT

Best use of a visual property

Gold – Swire Properties and Brand Union
Silver – HSBC Now Asia and MerchantCantos
Bronze – Gottex and Living Group
Highly commended – Murata and Living Group
Highly commended – Stevenson Wong & Co. and Living Group

Best brand architecture solution

Gold – Legrand and Labbrand

Best use of copy style/tone of voice

Gold – Sijahtra and MADE
Silver – FWD Hong Kong and Macau and Jack Morton Worldwide
Bronze – Bluewater and Rocket Content Marketing

Best brand experience

Gold – Harbour City Estates Limited
Silver – Fossil Group and StartJG
Bronze – Asian Paints and FITCH

Best use of packaging

Gold – Sijahtra and MADE
Silver – Nestlé and Elmwood
Bronze – Evorie and Labbrand

PROCESS

Best external stakeholder relations during a brand development project

Gold – Bluewater and Rocket Content Marketing

Best internal communication during a brand development project

Gold – HSBC Now Asia and MerchantCantos
Silver – Swire Properties and Brand Union

Best implementation of brand development

Gold – VIV and Landor
Silver – Winning Appliances
Bronze – Dr Geoff Wilcsek The Oculoplastics Centre and Synsation Brand

Best implementation of brand development across multiple markets

Gold – Vietnam Airlines and JWT
Silver – Bluewater and Rocket Content Marketing

STRATEGY

Best creative strategy

Gold – Fossil Group and StartJG
Silver – Winning Appliances
Bronze – Suning and StartJG

Best brand evolution

Gold – Winning Appliances
Silver – Fossil Group and StartJG
Silver – Suning and StartJG
Bronze – Anchor Beer and ComZone (Cambodia)
Highly commended – UNSW Arts & Social Sciences and Synsation Brand

Best strategic/creative development of a new brand

Gold – Sijahtra and MADE
Silver – Hotel Jen and fluid
Bronze – Coles and Elmwood
Highly commended – Club Med and Labbrand
Highly commended – Latitude Brokers and Unison

TYPE

Best corporate rebrand following a merger or acquisition

Gold – Zuellig Pharma and StartJG
Silver – Bluewater and Rocket Content Marketing
Bronze – VIV and Landor

Best brand development project to reflect changed mission/values/positioning

Gold – HSBC Now Asia and MerchantCantos
Silver – Swire Properties and Brand Union
Bronze – Bank of Queensland and BWM

Best rebrand of a digital property

Gold – Li & Fung and Sedgwick Richardson
Silver – Anglo Chinese Group and Sedgwick Richardson
Highly commended – MovePlan Group and 400

SECTOR

Best visual identity from a charity, NFP or NGO

Gold – Plastic Free Seas and Brand Union
Silver – Kely Support Group and StartJG

Best visual identity from the energy & extractives sector
Gold – VIV and Landor

Best visual identity from the financial services sector

Gold – FIFGroup and MakkiMakki
Gold – Gottex and Living Group

Best visual identity from the industrial & basic materials sector

Silver – OPPLE and Labbrand

Best visual identity from the professional services sector

Gold – Stevenson Wong & Co. and Living Group

Best visual identity from the retail sector

Gold – B&Q China and FITCH
Silver – Winning Appliances
Bronze – Fossil Group and StartJG
Highly commended – TianHe and FITCH

Best visual identity from the technology, media & telecommunications sector

Gold – Murata and Living Group
Silver – Multivision Plus and Flux Design

Best visual identity from the travel & leisure sector

Gold – SEAMARQ and Landor
Silver – Air Asia and The Partners

Best overall visual identity
VIV and Landor