• Transform magazine
  • July 17, 2018

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Asia Pacific

2017 Transform Award winners

The winners of the 2017 Transform Awards Asia-Pacific are as follows:

CONTENT

 

Best use of a visual property

Gold – HSBC and Shift Partners

Silver – Lovita and Creative Capital

Silver – TimeVallée and MerchantCantos

Bronze – CIC Asia Pacific and Sedgwick Richardson

Highly commended – Konica Minolta and Frank, Bright & Abel

 

Best brand architecture solution

Silver – GrandVision and Shift Partners

 

Best use of copy style/tone of voice

Gold – GB Care and Creative Capital

Silver – GB Home and Creative Capital

Bronze – Konica Minolta and Frank, Bright & Abel

 

Best brand experience

Gold – Saint James and Creative Capital

Silver – Amnesty International and Brand Union

Silver – Eu Yan Sang and FITCH

Bronze – Mavis Vivaudou and Creative Capital

Highly commended – Diamond Exchange and Traffic

Highly commended – Lovita and Creative Capital

 

Best use of packaging

Gold – Aunt Jean’s Dairy and O-I New Zealand and Voice

Bronze – GB Care and Creative Capital

Highly commended – Saint James and Creative Capital

Highly commended – Uni president – Green Tea and Creative Capital

 

Best wayfinding or signage

Gold – OJI Fibre Solutions and Voice

Silver – GB Home and Creative Capital

Bronze – Best and Creative Capital

Highly commended – Innosparks (an ST Engineering Open Lab) and Brand Union

 

Best use of audio branding

Gold – Hyundai Motor Company and why do birds

 

Best use of typography

Gold – Amnesty International and Brand Union

Silver – Keppel Land and Sedgwick Richardson

Bronze – Ooredoo and Brand Union

Highly commended – Uni president – Green Tea and Creative Capital

 

Best place or nation brand

Gold – Empire City and Sedgwick Richardson

Silver – SPTO South Pacific Tourism Organisation and FutureBrand

Bronze – Hong Kong Tourism Board

PROCESS

Best internal communications during a brand development project

Silver - Lifestyles Jissbon and Labbrand

 

Best implementation of a brand development project

Gold – GrandVision and Shift Partners

Gold – MetLife and Prophet

Silver – Lovita and Creative Capital

Bronze – Mavis Vivaudou and Creative Capital

 

Best implementation of a brand development project across multiple markets

Gold – HSBC and Shift Partners

Silver – Healthy Breath and Voice

Bronze – Mavis Vivaudou and Creative Capital

 

Best localisation of an international brand

Gold – Amnesty International and Brand Union

Silver – SPD Silicon Valley Bank and Labbrand

Bronze – Saint James and Creative Capital

STRATEGY

Best creative strategy

Gold – Empire City and Sedgwick Richardson

Silver – HSBC and Shift Partners

Bronze – Mavis Vivaudou and Creative Capital

Highly commended – MetLife and Prophet

Highly commended – New Payments Platform and FutureBrand

 

Best brand evolution

Gold – WTT and MerchantCantos

Silver – Adapt Ventures and FutureBrand

Bronze – Mavis Vivaudou and Creative Capital

Bronze – Zooper Dooper and Elmwood

Highly commended – Mamaway and Brand Commerce Consultancy, Isobar China Group

Highly commended – Rumah Zakat and DM ID Group

 

Best strategic/creative development of a new brand

Gold – Homeward Bound and Elmwood

Silver – Fox Networks Group and Prophet

Silver – TTX (Table Tennis X) and Brand Union

Bronze – Healthy Breath and Voice

Highly commended – Football Federation Australia and Hulsbosch

Highly commended – TimeVallée and MerchantCantos

 

Best development of a new brand within an existing brand portfolio

Gold – Konica Minolta and Frank, Bright & Abel

Silver – Southern + Southern Cross Care WA and FutureBrand

Bronze – The Thomas Group and Traffic

Bronze – UniBank and Traffic

 

Best naming strategy

Gold – Délifrance and Labbrand

Silver – Parkway Pantai and Brand Finance

Bronze – MCIS Insurance Berhad and Brand Finance

TYPE

Best corporate rebrand following a merger or an acquisition

Gold – Frucor Suntory and Voice

Silver – Latitude Financial Services Australia and FutureBrand

Bronze – WTT and MerchantCantos

 

Best brand development project to reflect changed mission/values/positioning

Gold – MetLife and Prophet

Silver – QINYUAN and Labbrand

Bronze – ADEN and Labbrand

 

 

 

Best brand consolidation

Gold – GrandVision and Shift Partners

 

Best rebrand of a digital property

Gold – Youku and Shift Partners

Silver – CIC Asia Pacific and Sedgwick Richardson

Bronze – Fox Networks Group and Prophet

Highly commended – Lovita and Creative Capital

SECTOR

Best visual identity by a charity, NGO or non-profit

Gold – Amnesty International and Brand Union

Silver – Homeward Bound and Elmwood

Bronze – Southern + Southern Cross Care WA and FutureBrand

Highly commended – Be Inclusive and Brand Union

Highly commended – Tianqiao and Chrissy Chen Institute and MerchantCantos

 

Best visual identity in the engineering and manufacturing sector

Gold – CCA Winslow and Heard Agency

Silver - Innosparks (an ST Engineering Open Lab) and Brand Union

 

Best visual identity in the financial services sector

Gold – Latitude Financial Services Australia and FutureBrand

Silver – UniBank and Traffic

Bronze – MetLife and Prophet

 

Best visual identity in the professional services sector

Gold – Keppel Land and Sedgwick Richardson

Silver – Adapt Ventures and FutureBrand

Bronze – New Payments Platform and FutureBrand

Highly commended – AHRI and Traffic

Highly commended – WECREATE

 

Best visual identity in the property sector

Gold – Empire City and Sedgwick Richardson

Silver – Deicorp and Heard Agency

Bronze – Mah Sing and Traffic

 

Best visual identity in the retail sector

Gold – AutoPlus and Traffic

Silver – Virtuous Retail Bengaluru and The Partners

Bronze – kidsland and Labbrand

Highly commended – Diamond Exchange and Traffic

 

Best visual identity in the technology, media and telecommunications sector

Gold – Konica Minolta and Frank, Bright & Abel

Silver – WTT and MerchantCantos

Bronze – Computime and MerchantCantos

Highly commended – Fox Networks Group and Prophet

 

Best visual identity in the travel, leisure and tourism sector

Gold – Alibaba – Fliggy and Labbrand

Gold – TTX (Table Tennis X) and Brand Union

Silver –  SPTO South Pacific Tourism Organisation and FutureBrand

 

Best overall visual identity

Winner – AutoPlus and Traffic

 

Grand prix

Winner – Homeward Bound and Elmwood

Sponsors

Sponsor the Transform Awards Asia-Pacific 

Align your brand with this global celebration, honouring brand development and rebranding. We have a number of sponsorship options available to you.

Call us to find out more. 

Andrew Thomas, publishing editor of Transform Magazine and Awards

email: athomas@transformmagazine.net

call: +44 (0)20 7498 7008

Supporting Partners

If you are interested in being a supporting partner for the Transform Awards Asia-Pacific please email Michelle Kibble at mkibble@transformmagazine.net