• Transform magazine
  • August 22, 2017

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2014 transform awards

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CONTENT

Best use of a visual property
Gold – Seef Mall and Unisono
Silver – Al Alan TV and Turquoise Branding
Bronze – dnata and Brash Brands
Bronze – King Abdullah Economic City and Turquoise Branding
Highly commended – Commercial Bank of Qatar and Industry

PROCESS

Best external stakeholder relations during a rebrand
Gold – Abu Dhabi Commercial Bank and StartJG

Best internal communication during a rebrand
Gold – Dubai Airports and StartJG
Gold – EQUATE Petrochemical Company and Fresh Insight Associates
Silver – dnata and Brash Brands
Bronze – Milaha and Bellwether
Highly commended – Cluttons and Industry

Best implementation of a rebrand
Gold – Gama Aviation and Brash Brands
Silver – Abu Dhabi Airports and Face to Face
Bronze – Emirates Islamic and Endpoint

STRATEGY

Best creative strategy
Gold – Milaha and Bellwether
Silver – Al Nahdi Medical Company and Landor Associates
Bronze – Gürallar Artcraft (Turkey) and Landor Associates
Bronze – Qatar Museums Authority and Landor Associates
Highly commended – Cluttons and Industry
Highly commended – dnata and Brash Brands

Best brand evolution
Gold – du
Silver – Mey İçki (Turkey) and Landor Associates
Silver – Toyota (Al-Futtaim Motors) and Bellwether
Bronze – Commercial Bank of Qatar and Industry

Best strategic/creative development of a new brand
Gold – Mubadala Petroleum and Omnia
Silver – ARN and Brash Brands
Bronze – Abu Dhabi Technology Development Committee and Brand Union
Bronze – The Supreme Council of Health and Agency222
Highly commended – Al Mutawakelah and Omnia
Highly commended – Fundo Soberano de Angola and Grayling

TYPE

Best rebrand to reflect changed mission/values/positioning
Gold – Intel and Red Peak
Silver – Abu Dhabi Commercial Bank and StartJG
Bronze – Commercial Bank of Qatar and Industry
Highly commended – Doha Film Institute
Highly commended – Pace and Garden

Best brand consolidation
Gold – Toyota (Al-Futtaim Motors) and Bellwether
Silver – Albatha and Bellwether
Bronze – dnata and Brash Brands

Best rebrand of a digital property
Gold – .Xplored for GardaWorld and Bladonmore (Middle East)

SECTOR

Best visual identity from a charity/NGO/NFP
Gold – Doha Film Institute

Best visual identity from the technology, media & telecommunications sector
Gold – MixFM and Turquoise Branding

Best visual identity from the financial services sector
Gold – Emirates RE and Omnia
Gold – alizz islamic bank, Oman and OHI Leo Burnett, Oman
Silver – Arab Link and Unisono
Bronze – Commercial Bank of Qatar and Industry

Best visual identity from the industrial and basic materials sector
Gold – Milaha and Bellwether

Best visual identity from the property sector
Gold – Mubadala and Brash Brands
Silver – Amlak and Unisono
Bronze – Cluttons and Industry
Bronze – Dilmunia and Unisono
Highly commended – Al Wa’ab City and Unisono
Highly commended – Blackstone and Brash Brands

Best visual identity from the retail sector
Gold – 1915 by Seddiqi and Brash Brands
Silver – The Galleria and Brash Brands

Best overall visual identity
Milaha and Bellwether

Grand Prix
du

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