• Transform magazine
  • December 11, 2017

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Entry tips & tricks

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How to write an entry worthy of a golden butterfly:

Proof Read

  • Entries let themselves down through silly errors which establish the wrong impression
  • Check all organisations’ names are correctly spelt
  • Ensure links/videos have no expiry date and the log in details if necessary, have been supplied
  • Do not submit entries with other organisations’ awards logos on them

Stick to the objective

  • The most successful entries relate their results back to their original objective
  •  Statistics are often impressive but are rendered obsolete if they are not relevant to the brief or category
  • Clear objectives ensure the judges can appropriately assess the results 

Use convincing but informative language

  • By utilising the correct language you have the ability to engage, excite and persuade the judges that your work above all other competitors deserves a golden butterfly. Be original.

  • Avoid using unnecessary jargon in your entry as it can often appear vague and make your entry unclear

  • Please stick rigidly to the word count

Provide accurate and clear information

  • Ensure all cross-referenced information matches up, as our expert panel of judges will check this. For example, in the past we have seen examples of visual evidence which is contradictory to the entry statement
  • It is preferable to provide actual figures rather than percentages. If you do use percentages however, make sure you provide the judges with a clear context of the audience/sector. This will allow the judges to understand and make better sense of your entry.

Know your entry

  • WHAT: if you are entering a project into multiple categories please ensure it is tailored to fit each category
  • WHEN: if you are submitting a long term project please be clear about which stage of the project you are entering. The project's strategy has to be developed, launched and carried out between September 2014 and March 2016

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