• Transform magazine
  • June 20, 2018

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2014 transform awards

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CONTENT

Best use of a visual property; photography/ illustration/ digital

Gold – English National Ballet and The Beautiful Meme

Silver – ClearSky  and Clock Creative

Silver – Special Olympics Great Britain and The House

Bronze – University of Birmingham and IE Design Consultancy

Highly commended – Lloyds Bank and Rufus Leonard

 

Best brand architecture solution

Gold – ITV

Silver – Glasgow City Marketing Bureau

Bronze – GardaWorld and Bladonmore

Best use of copy style/tone of voice

Gold – Eurostar and The Clearing

Gold – Schillings  and Goosebumps Brand Consultancy

Silver  – Generator and Bisqit

Bronze – English National Ballet and The Beautiful Meme

Bronze – Lloyds Bank and Rufus Leonard

PROCESS

Best external stakeholder relations during a rebrand

Gold – Glasgow City Marketing Bureau

Silver – Abu Dhabi Commercial Bank  and StartJG

Bronze – Norton Radstock College and The House

Highly commended – Tata Power DDL and Brands of Desire

 

Best internal communication of a rebrand

Gold – Certas Energy

Silver – Transport for London and Crown

Bronze – London Stock Exchange Group and Rufus Leonard

Highly commended – Global Blue and Goosebumps Brand Consultancy

Highly commended – GSK Consumer Healthcare and Radley Yeldar

Best implementation of a rebrand

Gold – ITV

Silver – Glasgow City Marketing Bureau

Bronze – Lloyds Bank and Rufus Leonard

Highly commended – Evelina London Children’s Hospital and Fishburn

Highly commended – WorldPay Zinc and SomeOne

 

Best implementation of a rebrand across multiple markets

Gold – London Stock Exchange Group and Rufus Leonard

Bronze – Hilton Hotels & Resorts and Tag  Worldwide

Bronze – Telenor Group and Pajama Ltd

Highly commended- Soccerex and Designwerk

STRATEGY

Best creative strategy

Gold – ITV

Silver – Schillings and Goosebumps Brand Consultancy

Silver – The Donkey Sanctuary and The Allotment

Bronze – Eurostar and The Clearing

Highly commended – Shutterstock and Lippincott

Best brand evolution

Gold – Eurostar and The Clearing

Silver – Gressingham Food and Elmwood

Silver – Schillings and Goosebumps Brand Consultancy

Bronze – Equity Housing Group and Studio North

Highly commended – Access Bank and MerchantCantos

Highly commended – Telenor Group and Pajama Ltd

TYPE

Best corporate rebrand following a merger or acquisition

Gold – mBank and BNA

Silver – Bond Dickinson and Uffindell

Bronze – Avianca  and Lippincott

Highly commended – Moscow Exchange and Dragon Rouge

Highly commended – The Abraaj Group and Bladonmore

 

Best corporate rebrand to reflect changed mission/values/positioning

Gold – Stanley and Lippincott

Gold – Unify and McMillan

Silver – The Royal Bank of Scotland and TileyWoodman Creative

Bronze – 1st CENTRAL

Highly commended – Iberia and Interbrand

 

Best corporate rebrand for a spinoff/new company

Gold – Tesco Hudl and SomeOne

Silver – Zoetis and Lippincott

Bronze – Allegion and Lippincott

Best brand consolidation

Gold – ITV

Silver – Crystal Ski and SomeOne

Silver – London Stock Exchange Group and Rufus Leonard

Bronze – Hira Group and Brands of Desire

Highly commended – AOG and Handsome

Highly commended – DS Smith and Unreal

 

Best rebrand of a digital property

Gold – Tenner for Young Enterprise and Bladonmore

Silver – Green Park and Fishburn

Bronze – .Xplored for GardaWorld and Bladonmore

Bronze- Unify and McMillan

Highly commended – Peregrine Communications

SECTOR

Best visual identity from a charity/NGO/non-profit

Gold – Tenner for Young Enterprise and Bladonmore

Silver – CITB and Bell Integrated

Bronze – English National Ballet and  The Beautiful Meme

Bronze – WDC, Whale and Dolphin Conservation and Conran Design Group

Highly commended – Avenor College and Storience

 

Best visual identity from the consumer services sector

Gold – Direct and Interbrand

Silver – The Vitamin Shoppe and Lippincott

 

Best visual identity from the energy sector

Gold – Energy Saving Trust and OPX

Silver – AOG and Handsome

Bronze – Atlantis and SomeOne

 

Best visual identity from the extraction sector

Gold – Puma Energy and MerchantCantos

Bronze – Man Oil Group and Rare Breed

 

Best visual identity from the financial services sector

Gold – The Commercial Bank of Qatar and Industry

Silver – First Direct and The Allotment

Silver – WorldPay Zinc and SomeOne

Bronze – Ixaris and Pepper

Highly commended – Lloyds Bank and Rufus Leonard

 

Best visual identity from the healthcare sector

Gold – Evelina London Children’s Hospital and Fishburn

Silver – Actavis and Lippincott

Bronze – GC Aesthetics and Truth Design

Highly commended – Zoetis and Lippincott

 

Best visual identity from the industrial and basic material sector

Gold – Oak Tyres and Detail

Silver – Allegion and Lippincott

Bronze – DS Smith and Unreal

 

Best visual identity from the professional services sector

Gold – Schillings and Goosebumps Brand Consultancy

Silver – Edison and The Brand  Consultancy

Bronze – Ash Office Supplies and Attract

Bronze – Coursiers.com and Brand Brothers 

Best visual identity from the property sector

Gold – Champions and Ideas Factory

Silver – Al Wa’ab City and Unisono

Bronze – Benham & Reeves and Ideas Factory

Highly commended – Equity Housing Group and Studio North

 

Best visual identity from the public sector

Gold – University of Warwick and IE Design Consultancy

Silver – Glasgow  City  Marketing Bureau

Silver – University of Birmingham and IE Design Consultancy

Bronze – ŁÓDZKIE PROVINCE and BNA

 

Best visual identity from the retail sector

Gold – Jacqson Diego Story Emporium and Pepper

Silver – Stanley and Lippincott

Bronze – Oxford Street and Goosebumps Brand Consultancy

 

Best visual identity from the technology, media & telecommunications sector

Gold – ITV

Silver – Tesco Hudl and SomeOne

Bronze – PTC and Lippincott

Highly commended – Murata and Living Group

Highly commended – Unify and McMillan

 

Best visual identity from the tourism sector

Gold – Eurostar and The Clearing

Silver – Crystal Ski and SomeOne

Silver – Generator and Bisqit

Bronze – Hilton Hotels & Resorts and Ever After Brand

Highly commended – Avianca and Lippincott

 

Best overall visual identity

Eurostar and The Clearing

 

Grand Prix for excellence in rebranding

ITV

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