• Transform magazine
  • August 20, 2018

Top

2010 transform awards

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Best overall visual identity

  • Gold – Directgov
  • Silver – Akzo Nobel
  • Silver – Reckitt Benckiser

Best brand architecture

  • Gold – The Co-operative

Best copy style/tone of voice

  • Gold – Parasol
  • Bronze – Action for Children

Best use of web/digital

  • Silver – BCS

Best campaign to advertise a corporate rebrand

  • Gold – Aviva
  • Silver – The Co-operative
  • Bronze – Action for Children

Best internal communication of a rebrand

  • Gold – Aviva
  • Silver – Reckitt Benckiser
  • Bronze – Action for Children

Best implementation of a rebrand

  • Gold – RSA
  • Silver – Grant Thornton
  • Bronze – Ponti’s

Greatest likely business impact of a rebrand

  • Gold – Holiday Inn
  • Silver – Morrisons

Best evaluation process

  • Gold – The Co-operative
  • Silver – Grant Thornton
  • Bronze – Action for Children

Best corporate rebrand following a merger or acquisition

  • Gold – Akzo Nobel
  • Silver – Thomson Reuters

Best corporate rebrand for a spin-off or new company

  • Gold – International Islamic Trade Finance Corporation

Best rebrand of a service

  • Bronze – Cinven

Best rebrand from a not-for-profit organisation

  • Gold – International Islamic Trade Finance Corporation
  • Silver – Breast Cancer Care
  • Bronze – Breakthrough Breast Cancer
  • Bronze – Peace Direct

Best rebrand from the public sector

  • Gold – King’s Health Partners
  • Silver – Petroc

Best national rebrand

  • Gold – The Co-operative
  • Silver – Aviva
  • Bronze – Access Self Storage

Best regional rebrand

  • Silver – Petroc

Best in sector – Chemicals

  • Gold – Akzo Nobel

Best in sector – Insurance

  • Gold – Aviva

Best in sector – Retail

  • Silver – DSGi – Currys

Best in sector – Financial services

  • Gold – Grant Thornton
  • Silver – Parasol
  • Bronze – Rothschild Private Banking & Trust

Best in sector – Household goods

  • Gold – Reckitt Benckiser
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