• Transform magazine
  • January 16, 2019


Entry tips


Entry tips and tricks

Want some tips on how to write a Golden Butterfly worthy entry?

Proof Read

  • Whilst it may sound obvious, too many entries continue to let themselves down through silly errors.
  • Check all organisations’ names are spelt correctly- typos will instantly establish the wrong impression.
  • Ensure links/videos have no expiry date and the log in details have been supplied.
  • Don’t submit entries with other organisations’ awards logos on them.

Stick to the objective

  • The most successful entries relate their results back to the original objectives.
  • Although statistics can be impressive, there’s no point in trying to force them in if they aren’t relevant to the category.
  • Clear objectives ensure the judges can appropriately assess the results.

Use convincing but informative language

  • Ensure the language you use will excite and engage the judges, rather than merely copy and pasting from press releases.
  • However, avoid using unnecessary jargon to make your project sound more interesting – the chances are that it will make the project seem unclear and vague.
  • DO NOT go over the word count- our judges have to read and evaluate a lot of entries.

Provide accurate and clear information

  • Ensure all cross-referenced information matches up, as our expert panel of judges will check this. For example, in the past we have seen examples of visual evidence which is contradictory to the entry statement.
  • It is preferable to provide actual figures rather than percentages. If you do use percentages however, make sure you provide the judges with a clear context of the audience/sector. This will allow the judges to understand and make better sense of your entry.

Know what and when you are entering

  • If you are entering one project into multiple categories make sure you tailor your entry to fit each category.
  • If you are submitting a long term project please be clear about which stage of the project you are entering. The project’s strategy has to be developed, launched or carried out between May 2014 and November 2015.
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