• Transform magazine
  • April 27, 2017

Top

The shortlist

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Content 

Best use of a visual property; photography/illustration/digital
Cali-Mex and Start JG
Blackfish and Made Creative
Hong Kong Ballet and MerchantCantos
HSBC NOW and MerchantCantos
M&G Stationary and Landor Associates
Pizza Hut and Brand Union

Best brand architecture solution
HAECO and Sedgwick Richardson
Impulse and Labbrand
Nord Anglia Education and Start JG
Tiger Balm and NiCE

Best brand experience
Aimer and Creative Capital
Alibaba and FutureBrand
Khmer Brewery Limited and ComZone
Pizza Hut and Brand Union
Qkuts and Creativoo Creative Consultancy
sáv Hospitality and FutureBrand

Best use of packaging
Arla Foods and Shift.
Blackstone and Brash Brands
Pizza Hut and Brand Union
Tiger Balm and NiCE

PROCESS

Best stakeholder relations during a brand development project
Blackstone and Brash Brands
HSBC NOW and MerchantCantos

Best implementation of a brand development project
M&G Stationary and Landor Associates
Meliá Hotels International and Labbrand
Nord Anglia Education and Start JG
Tatts Group and Hulsbosch
Tiger Balm and NiCE

Best implementation of a brand development project across multiple markets
Nord Anglia Education and Start JG


STRATEGY

Best creative strategy
Meliá Hotels International and Labbrand
Murata and Living Group
Nomura and Living Group
sáv Hospitality
Tiger Balm and NiCE

Best brand evolution
Molsion and Landor Associates
Gramedia and MakkiMakki
Hong Kong Ballet and MerchantCantos
Prudential Financial and Brand Union
Zhao Liang Jewellery and Creative Capital

Best strategic/creative development of a new brand
Aura and Brand Union
Blackstone and Brash Brands
Cali-Mex and Start JG
Fairmount Hotels and Labbrand
V8 Supercards and Hulsbosch
Wanda Ridong Group and Brash Brands


TYPE
Best corporate rebrand following a merger of acquisition
Hoau and FutureBrand
Jellis Craig and Traffic
POSH and Start JG
Prudential Financial and Brand Union

Best brand development project to reflect changed mission/values/positioning
BOE and Shift.
Hoau and FutureBrand
Proactive and Cluster Creative
Best rebrand of a digital property
Black Crane Capital and Living Group
Murata and Living Group
Vinson & Elkins and Living Group


SECTOR

Best visual identity from a charity or NGO or NFP
Hong Kong Ballet and MerchantCantos
Best visual identity from the education sector
British Council and FutureBrand
Nord Anglia Education and Start JG

Best visual identity from the energy & extractives sector
EMP and MakkiMakki
sosoon and JungleFish

Best visual identity from the engineering & manufacturing sector
HAECO and Sedgwick Richardson
Midea SteamCube and MetaDesign China

Best visual identity from the financial services sector
Alibaba and FutureBrand
Prudential Financial and Brand Union
Black Crane Capital and Living Group

Best visual identity from the healthcare & pharmaceuticals sector
Mitra Keluarga and MakkiMakki
Proactive and Cluster Creative

Best visual identity from the professional services sector
CDP and FutureBrand
McGrathNicol and Hulsbosch
Vinson & Elkins and Living Group

Best visual identity from the property sector
Blackfish and Made Creative
Blackstone and Brash Brands
Dongguan Minying and Brand Union
Wanda Ridong Group and Brash Brands

Best visual identity from the retail sector
Molsion and Landor Associates
Century Wellness Centre and MakkiMakki
M&G Stationary and Landor Associates
Qkuts and Creativoo Creative Consultancy
Tatts Group and Hulsbosch
Yintai and FutureBrand

Best visual identity from the technology, media & telecommunications
Murata and Living Group
vivo and MetaDesign China

Best visual identity from the travel & leisure sector
Fairmont Hotels and Labbrand
sáv Hospitality and FutureBrand

Sponsors
Supporting Partners