• Transform magazine
  • September 26, 2018

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Domestic violence charity rebrands to be more inclusive

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More than 40% of domestic violence victims are male, a recent British Crime Survey claims. Despite two in five victims being male, men are widely underrepresented by local authorities, refuge providers and domestic abuse charities. The Berks...

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Charity teaches female entrepreneurs branding strategy

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Budding female entrepreneurs are being asked to come forward and take part in a programme that is helping to grow the next generation of businesses. Brand Amplifier, a London charity set up for women in business, first set-up its four-week t...

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Brand consultancy joins circular economy group

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The Circular Economy 100 is a group of companies, regions, and innovators who are aiming to improve their sustainability, and that of the economy as a whole, by making all of their materials reusable or regenerative. Dragon Rouge is the firs...

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The UK’s top storytelling brands in 2014

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Apple is revealed to be the UK’s top storytelling brand. The 2014 Brand Storytelling Report, conducted by AESOP brand and communications agency and carried out in association with OnePoll, is now in its second year. The survey polled over 2,...

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MENA competition puts the spotlight on type design

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Fonts and content that lend themselves well to translation could be a vital tool for global brands and their stakeholders. The Horouf competition aims to raise awareness of the importance of type in design. The MENA-based competition recogni...

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Levi’s new positioning to revive brand’s cultural relevance

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Levi’s has launched a $96m global campaign to reinvigorate its brand and combat what has been dubbed ‘the Jeremy Clarkson effect.’ The campaign will use print advertisements, real-life customer stories, and a global TV and cinema spots to po...

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Spanish TV platform creates new identity and on-air image

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Sound sidelined in brand strategy

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Sound and music rarely feature in brand strategy despite studies showing that sound elements effect viewers almost as strongly as words and images. Steve Keller, CEO at iV Audio Agency, says, “We go to great expense to develop these verbal a...

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Accepting the impermanent in brand development

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Brands are works in progress that we mistakenly think are finished. Instead, we should consider brands through the principles of wabi-sabi – a Japanese aesthetic ideology centred around the acceptance of persistent transience. What I refer t...

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Social media and instant communications

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When Luis Suarez bit Giorgio Chiellini in a World Cup game last night, big brands turned to social media in an effort to join the global conversation. From McDonalds and Snickers, to Listerine and Trident, brands were quick to tweet light-he...

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