• Transform magazine
  • June 18, 2018

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PR Lions winning campaign

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The PR Lions Grand Prix award has been handed to The Scarecrow campaign for Chipotle. The campaign incorporates a video that demonstrates the power of social and digital content for creating powerful brand stories. The Scarecrow initiated...

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Ad agencies take lion’s share for Cannes Lions logos

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Cannes Lions, today (June 17) announced the shortlist of the Design Awards categories, with advertising agencies featuring heavily in the logo segments. This is the week in which comms creatives and strategists head down to the French Rivi...

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Growing creative communications worldwide

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Cannes Lions, perhaps the biggest event in the communications calendar, runs all of this week with more categories than ever before. This year Cannes Lions received 37,400 entries from 97 different countries. The five countries with the hi...

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Staying afloat

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Every quarter we’ll ask brand experts from around the world to rebrand or reposition a historical organisation or event. This quarter, we look at the impact of the Titanic disaster on White Star Line’s brand credibility...

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The tiger awakens

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FMCG markets in Asia are diverse, colourful and engaging as they cater to experienced and new consumers alike. Packaging must thus be versatile and exciting across all sectors and countries. Maureen Byrne examines some of the...

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What’s your type?

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Typography can help define a brand and influence the way in which a company is perceived by its stakeholders. These three typography experts contribute their thoughts and experiences in designing, applying and implementing ty...

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Open Sesame!

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Once upon a time (in fact, only fifteen years ago towards the height of the west’s first dotcom boom), was the beginning of a modern-day fairy tale to rival 1001 Arabian Nights. Jack Ma, a school teacher from Hangzhou, near Shanghai, found...

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Opinion – Stefan Liute says brand strategy is a reference point for business

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However fast the world seems to be changing, some things don’t, actually. Stefan Liute discusses how brand strategy acts as a point of reference among this maelstrom of change and keeps businesses on a steady path We live in a time in whic...

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Opinion – Rufus Radcliffe

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Popular British media company ITV unveiled a rebrand last January. The project took home the Grand Prix at the Transform Awards Europe and is continuously lauded for its success. Rufus Radcliffe writes about ITV’s rebrand On 14 January 201...

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Taking Brands Beyond Binary

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The ways in which digital affects brand communications has become increasingly complex as businesses struggle to change internally while remaining competitive externally. Dean Quinn investigates It used to be so easy. Get a nice, easily re...

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