• Transform magazine
  • August 22, 2017

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Is hidden meaning in logo design important?

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SIMON SMITH – 8 MAY 2014 I’m a huge fan of the legendary Paul Rand, who designed such iconic logos as IBM, ABC and the original logo for UPS. His designs are simple and timeless, yet more importantly, distinct and instantly recognisable. A...

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Making Poplar popular

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SIMON SMITH – 8 MAY 2014 Are there any forgotten areas of London left? We didn’t think so either, that was until we got a call from Poplar HARCA. Situated between the shiny towers of Docklands, the Olympic site in Stratford and the East En...

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The Transform Awards MENA shortlist goes live

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SIMON SMITH – 8 MAY 2014 As the award ceremony date draws nearer, the shortlist for this year’s prestigious Transform MENA awards is revealed. The awards will celebrate the best in Middle Eastern and North African brand development. Those...

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Penguin redevelops Pelican brand

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SIMON SMITH – 8 MAY 2014 From this month (May 2014), Penguin will be reintroducing its formerly defunct non-fiction Pelican imprint. Originally launched in 1937, the mark created by Edward Young and later retouched by William Grimmond. The...

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Growth in revenue for Premier Inn since consistent brand evolution

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SIMON SMITH – 8 MAY 2014 Premier Inn has seen a growth in revenue due to its consistent brand evolution. The hotel chain is focusing on creating strong brand health rather than showing hotel interiors and focusing on prices like its compet...

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The relationship machinery

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SIMON SMITH – 8 MAY 2014 To paraphrase an iconic movie franchise, relationships are the final frontier. At their core, they are the way we mentally position ourselves in relation to others, both rationally and emotionally. We connect to co...

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