• Transform magazine
  • October 20, 2017

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Crowning customer champions

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As the discount airline market becomes more competitive, brand values must be carefully defined and implemented across the entire business to ensure trust and satisfaction. easyJet, which has made steps in recent years to outpace its compe...

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New global positioning for Pepsi

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A large cube structure appeared on London’s Southbank in March marked only with the hashtag, #LIVEFORNOW. The cube was part of a Pepsi experiential event and used technology to provide visitors with sensory experiences culminating in a tas...

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Triumph-ant new look

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To modernise its website, Britain’s oldest motorbike company, Triumph Motorcycles, approached its long-standing creative team, Oxfordshire-based creative design company MicroGraphix. The company’s new website will allow Triumph to repositi...

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African Press Organization reveals new corporate identity

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SIMON SMITH – 8 MAY 2014 African Press Organization (APO) is Africa’s sole press release wire and the global leader in media relations related to Africa. Now in its eighth year, the APO has recently undergone a rebrand that has resulted in...

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Rapidly changing tv industry drives rebrand

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SIMON SMITH – 8 MAY 2014 The Television Academy, previously The Academy of Television, Arts & Science, was predominantly recognised as the organisation behind the popular Primetime Emmy Awards. Brand strategists, Siegel+Gale worked wit...

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Indiegogo undergo rebrand

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SIMON SMITH – 8 MAY 2014 The world’s first and largest crowdfunding platform has chosen to rebrand with a full overhaul that includes a new logo and a new website, tailored to be equally suitable across handheld devices, tablets, and deskt...

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Johannesburg Stock Exchange has revealed new identity

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SIMON SMITH – 8 MAY 2014 The Johannesburg Stock Exchange (JSE) has revealed a new identity that aims to communicate a modern and well-connected brand positioning with an African feel. Research was conducted among clients, employees and oth...

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Is hidden meaning in logo design important?

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SIMON SMITH – 8 MAY 2014 I’m a huge fan of the legendary Paul Rand, who designed such iconic logos as IBM, ABC and the original logo for UPS. His designs are simple and timeless, yet more importantly, distinct and instantly recognisable. A...

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Making Poplar popular

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SIMON SMITH – 8 MAY 2014 Are there any forgotten areas of London left? We didn’t think so either, that was until we got a call from Poplar HARCA. Situated between the shiny towers of Docklands, the Olympic site in Stratford and the East En...

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The Transform Awards MENA shortlist goes live

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SIMON SMITH – 8 MAY 2014 As the award ceremony date draws nearer, the shortlist for this year’s prestigious Transform MENA awards is revealed. The awards will celebrate the best in Middle Eastern and North African brand development. Those...

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