• Transform magazine
  • December 11, 2017

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The year 2050 – branding’s improbable, yet not impossible future

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STEFAN LIUTE, STRATEGY DIRECTOR, STORIENCE – 8 MAY 2014 In 15 years of brand consultancy, I have had enough time to hoard a large bag of frustrations and another one of satisfactions. When I look inside each, some daydreaming about the fut...

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Forwarding address

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The journey the Deutsche Post and DHL corporate identities have taken over the past half-century, have seen the two companies join together harmoniously. DHL’s reputation as a reliable post carrier allowed it to branch out su...

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Wally Olins 1930 – 2014

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To brand or not to brand?

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SIMON SMITH – 8 MAY 2014 Challenges being faced by telecom brands in Saudi Arabia today. Guest post by Syed Abdul Karim, brand experience director, Mobily. Saudi telecoms are going to see some tough times ahead. The market has matured. In...

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Brought back to life

Crisis, disaster and rebranding In recent years, scandal has rocked many of the world’s most powerful and hallowed institutions. Some of this disgrace has come from revelations of misbehaviour, such as British MPs and their corrupt expense...

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Crowning customer champions

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As the discount airline market becomes more competitive, brand values must be carefully defined and implemented across the entire business to ensure trust and satisfaction. easyJet, which has made steps in recent years to outpace its compe...

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New global positioning for Pepsi

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A large cube structure appeared on London’s Southbank in March marked only with the hashtag, #LIVEFORNOW. The cube was part of a Pepsi experiential event and used technology to provide visitors with sensory experiences culminating in a tas...

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Triumph-ant new look

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To modernise its website, Britain’s oldest motorbike company, Triumph Motorcycles, approached its long-standing creative team, Oxfordshire-based creative design company MicroGraphix. The company’s new website will allow Triumph to repositi...

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African Press Organization reveals new corporate identity

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SIMON SMITH – 8 MAY 2014 African Press Organization (APO) is Africa’s sole press release wire and the global leader in media relations related to Africa. Now in its eighth year, the APO has recently undergone a rebrand that has resulted in...

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Rapidly changing tv industry drives rebrand

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SIMON SMITH – 8 MAY 2014 The Television Academy, previously The Academy of Television, Arts & Science, was predominantly recognised as the organisation behind the popular Primetime Emmy Awards. Brand strategists, Siegel+Gale worked wit...

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