• Transform magazine
  • April 22, 2018

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Transform

China’s leading smartphone brand adapts to Indian market

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Xiaomi, the Chinese smartphone startup that has rapidly become China’s most popular smartphone brand, recently made its entry into the Indian market with the Mi 3 model. The company, which is often accused of borrowing visual aspects from...

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Liquor Control Board of Ontario’s contemporary new brand

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Canadian alcohol retailer’s emphasis on social alcohol consumption contributes to an attractive new brand. The LCBO (Liquor Control Board of Ontario) is a government enterprise and alcohol retailer serving consumers and licensed establishm...

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McDonald’s pushed to rethink its brand strategy

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McDonald’s has announced that it will undergo a year-and-a-half long rebrand in an attempt to boost sales by positioning itself as a desirable, as well as cheap, fast-food chain. Rather than change its logo or name, the company is looking...

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Police and partners protect IP and online brand security

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The UK’s Police Intellectual Property Crime Unit (PIPCU) may sound like something out of a sci-fi film, but it’s actually a joint initiative by the City of London Police and other partners, largely comprised of British trade associations i...

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Evolution in east London as Canary Wharf Group rebrands

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“The city doesn’t belong to us,” said Sir George Iacobescu at the launch of the Canary Wharf Group’s new brand yesterday morning. He noted that it was the tenants, workers, residents and travellers that brought Canary Wharf t...

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Fitness First rebrand evolves with new digital platform

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Earlier this year, formerly-middling gym brand Fitness First launched a fitness and brand revolution that has drastically reimagined the way in which a gym thinks about exercise. With detailed research into the psychology of exercise, Fitn...

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Chinese media group rebrands to create unified identity

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Chinese media group, 3r Advertising Services, formerly comprised of three loosely-tied agencies, has rebranded to create a more unified corporate brand. The rebrand follows concerns that the group’s three agencies, which offer a variety of...

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A delicious new brand

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A new range of single serving desserts has been launched with a brand strategy and identity created by Pearlfisherdesign agency. The dessert range, Just Enough of a (Very) Good Thing, required a visual identity that would reflect its uniqu...

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British bank’s rebrand signifies new priorities

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British bank, Aldermore, has updated its user-facing online platforms for increased clarity and accessibility. Aldermore is pushing its British heritage as a key aspect of the new brand. This is communicated through typically British image...

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Comparable trademark valuations published in an online portal

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A Swiss-based IP advisory company, Trademark Comparables AG, has launched a brand valuation web portal. The MARKABLES portal is a searchable database containing the results of thousands of audited trademark valuations published in the fina...

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