Transform

The world has changed this past month. Entire industries are falling. Others are facing the biggest challenge they have ever had to face. Stuart Lang discusses the impact Covid-19 will have on brands and communication...

Eerily prescient before a time of increased demand, PB Creative had a branding solution for antibacterial hand gel. The agency took home an award in 2019 at the Transform Awards Europe...

Going inside the branding, positioning and communications tactics from the 2016 Brexit leave and remain campaigns, a new book from GraphicDesign& uses a unique design element to explore a divided Britain. ‘The Oth...

The fintech sector offers opportunities for traditional banks to embrace a creative, digital-first future, writes Julien Humbrecht. Futurebrand was one of the winners at the 2020 Transform Awards Europe...

This year’s Transform Awards Europe has set the benchmark for excellence in brand transformation. The 2020 winners demonstrate creative and strategic brilliance in rebranding and brand development....

Identifying the brand creative and strategy professionals with the most potential as young leaders, future leaders and standout talents is a rewarding experience for Transform magazine. But it also indicates a bright...

Naming a brand presents a challenge because it requires the uncovering of a brand truth. Pierre Nabhan writes about naming, relevance and expressing the heart of the brand. JoosNabhan is shortlisted at the Transform A...

The sprawling Asia-Pacific region reaches from the sands of Sydney to the high-rises of Shanghai, and everywhere between. The Transform Awards celebrates the best in rebranding and brand development across this region...

Working with multi-stakeholder businesses can pose unique hurdles when undergoing a rebrand. Nick Thomson explores best practice in branding a partnership. Frank, Bright & Abel is shortlisted at the Transform Awar...

Place branding requires an understanding of a location's past and future, says Hugh Stevenson. Anatomy is shortlisted at this year's Transform Awards Europe ‘...