Transform

Some might argue artificial intelligence will be the future of design and others may also agree its speed and efficacy will greatly help the industry. However, AI lacks a fundamental aspect that is a design non-negoti...

The experiential sector may have been hit the hardest during the Covid-19 pandemic, but it will also be fundamental in the overall economic recovery. Andy Sexton, partner and creative director from experiential agency...

After delving into the idea of brand personas, creative director at DRPG Ryan Phillips explores the question 'can, and should, brands deliberately change their corporate personalities?'...

Mark Caddle, partner at Withers & Rogers, writes about what the postponement of the Tokyo 2020 Olympics means for brands who are seeking new trade marks. Followin...

Quality rebrands and brand developments can be found in every city, region and country. Transform is committed to recognising this brand transformation all over the world, and it is proud to announce another year of T...

Karen Almeida, head of stakeholder communications at Conran Design Group, writes about how businesses and their brands can demonstrate their credentials for accelerating change and how to convince their stakeholders t...

Dr. Federica Carlotto, luxury insight specialist, explores the ways in which luxury brands have responded to the Covid-19 pandemic with a renewed sense of empathy and focus on humanness, taking initiatives ranging fro...

"The always-on world has an almost insatiable thirst which brands must understand how to satisfy over time as to attract clients’ continued loyalty," writes Michael Schepis, creative director at Handle Brand...

As Covid-19 drives our brand experience ever more digital, companies are needing to quickly adapt. Omnicom-owned agency Organic has focused on building resilient brands through digital transformation since 1993. Trans...

The world has changed this past month. Entire industries are falling. Others are facing the biggest challenge they have ever had to face. Stuart Lang discusses the impact Covid-19 will have on brands and communication...