• Transform magazine
  • October 21, 2018

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Melina Thalassinou

#TransformTuesday: 2 October

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Run like a girl, score like a girl

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It’s 2018 and gender stereotypes may finally be a thing of the past. Pink is not defined as a colour for girls and football is no longer a sport exclusive to boys. With that mindset...

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Pastry company bakes brand awareness into fresh campaign

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Not that anyone needs more encouragement to like pastry, but creative agency Space has produced a campaign for manufacturer of frozen pastry, Jus-Rol, to rekindle people’s love for the brand. The campaign follows Jus-Rol’s new...

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Beauty Bay’s makeover for digital-first strategy

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With a rebellious proposition to ‘Break the Rules’ and an arresting visual identity that incorporates bright colours and bold imagery, Beauty Bay has cleverly decided to turn its focus on its biggest target audience of 16-25 y...

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Oreo and Cadbury tempt consumers with sugar-induced joy

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Snacks may not bring happiness, but they can definitely help. The perfect companion to a hot cup of tea on a rainy afternoon, Oreo and Cadbury haven't become two of the most well-known snack brands for no reason....

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#TransformTuesday: 25 September

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Australian internet company gets a makeover

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From being one of Melbourne University’s most profitable projects with the rights to manage .au domains, to becoming a global domains and hosting provider and market leader in the industry, Australian internet company Arq Grou...

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Whirli works to transform playtime

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At the early stages of its conception, toy subscription brand Whirli’s founder went to Ragged Edge with an innovative brief: to change the perception of playtime. From this, sprang the idea of a shareable toy box, taking into...

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#TransformTuesday: 18 September

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Five minutes with Jonathan Kenyon

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The fusion of artists and brands with the purpose of delivering a brand message is a fascinating concept. However, it doesn’t always work the way brands would hope to. Starting off as a street artist himself, Jonathan Kenyon,...

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