• Transform magazine
  • March 23, 2018


Jiwoo Yoo

Refreshing rebrand for Oxford University Press


The Oxford University Press (OUP) Education UK division is a department of one of the great universities in the world, the University of Oxford. But the company was struggling to communicate a wider and more diverse offering...

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Plain packaging could impact FMCG brand industry, says Brand Finance report


The plain packaging legislation is spreading world wide. Many countries including Norway, Georgia, Slovenia, Hungary and New Zealand have legislated for tobacco products’ plain packaging and Australia, France, the UK and Irel...

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Alcoholic soda introduces new brand flavour


Crooked’s new brand is helping to innovate the alcohol sector by presenting a distinct feature of its new drinks. Global Brands has launched a new range of alcoholic sodas crafte...

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Menswear brand brings LA style to UK


Tapping into a popular sector, the fashion industry is truly making greater efforts to engage consumers by focussing on brand. Rebranding logos, websites, brand personalities or identities can breathe new life into a business...

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