Change is rife on the British high street. BHS collapsed. House of Fraser went into administration. John Lewis, still alive and kicking, has rebranded. Now, Debenhams has unveiled a new look for a new era....
Brittany Golob
Purple sphere inspires safety and flexibility in insurance company rebrand
“We saw this brand review as a significant opportunity to reaffirm and align to our purpose by telling the IAG story more clearly, and to develop a simple, flexible visual identity,” says Brent Smart, CMO of Insurance...
Coca-Cola GB packaging updated in response to sugar tax
Coca-Cola’s glass bottle shape is a design icon. It is one of the few packaging shapes that is immediately and easily recognisable around the world, even when it doesn’t bear the Coca-Cola logo. Its place in design hi...
Excellence in branding exemplified on Transform Awards North America shortlist
From the brash, bold and in your face new digital brand for a New York-based law firm to a sweeping, elegant and artistic new visual identity for a Cincinnati ballet company, the Transform Awards North America is repr...
Space race aesthetic returns in proposed Space Force logos
The National Aeronautics and Space Administration (Nasa) is one of the US’ most frontier-breaking organisations. For decades, it has reached, quite literally, for the stars. Part of its mission is to act as a transpar...
Whisky range unites craft experimentation with brand heritage
Already one of the most popular single malt Scotch whiskies in international markets, Glenfiddich has upped the game even more with the introduction of its ‘Experimental Series.’ The range sees new whiskies and collab...
Design-led medical clinic changes diagnostic approach
In 1847, the American Medical Association was founded to regulate medical care and medical education. That helped New York’s Mount Sinai hospitals establish a standard for excellence throughout the 19th and 20th centu...
#TransformTuesday: 14 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
State of play
Brand and communications in the gaming industry relies on community engagement, brand partnerships and effective targeting of audiences. Brittany Golob investigates the ways in which gaming is changing and what the fu...
Brand profile: Kohler
Kohler’s global faucet design strategy was revolutionised due to cultural research that helped the company maximise its product range, while at the same time driving internal change within the business. Brittany Golob...
