• Transform magazine
  • April 24, 2019

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Brittany Golob

Transform Awards: Yas Island

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Recent winners at the Transform Awards MENA, Yas island and Start worked to create a new place brand for a leisure destination on one of Abu Dhabi's islands For centuries, sc...

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Designing a deletion for charity rebrand

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In some foetuses, a genetic mutation occurs in which a piece of one chromosome is deleted. This results in a disorder known as Prader-Willi Syndrome (PWS). For UK charity that works with people affected by this disorder, the...

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Spotlight on Konica Minolta

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The future of the workplace will be a fluid, digitally-connected, adaptable space. But to facilitate that, IT services will have to change too. Konica Minolta, through Workplace Hub is taking the first steps into changing the...

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Refreshing a legend, behind the scenes of Wimbledon's brand

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Though the tarps have been rolled and the strawberry stems cleaned and the streets calmed in the London suburb of Wimbledon, the activity at the activity at the All England Club is by no means dormant. For the 50 weeks prior...

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Timeline: Woolworths

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Woolworths has a long history in Australia and remains popular today. Its brand has changed remarkably little over the past 93 years. Its focus on fresh food, quality products and its Australian heritage remains strong in its...

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Brand experience: Jameson Distillery Bow Street

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Jameson wanted its new brand experience to offer more than a distillation of the distilling process. It layered immersive storytelling upon historical context upon a technologically advanced approach in order to craft somethi...

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Crafting a strong employer brand strategy

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Employer brand management has been pushed up the corporate agenda in recent years. Communicate magazine, in collaboration with Emperor, has carried out research into the employer brand. Comparing the results from 2015 and 201...

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Packaging, disrupted

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The FMCG sector is facing a massive digital disruption. How are brands responding to changes in online retail, targetting strategies and packaging design? Brittany Golob investigates...

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Rice rebrand goes against the grain

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It began simply; with a relative asking founder Moni Varma to import basmati rice, a rarity in Britain in the 1980s. The need inspired Varma, who helped run a steel company in his native Malawi, to begin a rice business in th...

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Breath of fresh air in healthcare repositioning

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In centuries past, the ‘cure’ for pulmonary diseases was often for clean, refreshing air in the mountains or seaside. Today, medicine has evolved much farther. Now, a mile above sea level, at the base of the Rocky Mountains,...

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