Articles

International Women’s Month is held annually as a commemoration for all the accomplishments of women in the past and present. However, it also serves as a reminder of the progress still necessary in the fight for gend...

From surfer slang to Alicia Silverstone in Clueless to cartoon character Betty Boop, the name ‘Betty’ has become associated with femininity. Now in the UK, it’s becoming associated with feminine hygiene....

Branding products for a female audience is a challenge that, when done well, can transform a business. But when done poorly, can create condescending, stereotypical or brand-damaging communications. Amy Sandys examine...

Branding in the feminine hygiene category is undergoing a transition. Some brands are pioneering a new approach based on realistic imagery, sophisticated branding and on rejecting clichéd visual tropes. Brittany...

David Ogilvy, legendary advertising figure, once said, “The consumer isn’t a moron, she is your wife.” The world has changed since Ogilvy’s 1983 treatise, Ogilvy on Advertising, was published, yet brands still haven’t...

A day of unity and advocacy celebrating the contributions of women across the globe, the theme of this year’s International Women’s Day is #BeBoldForChange. The campaign highlights the need for more gender inclusivity...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Despite women accounting for 85% of consumer spending, a 2012 study shows that 59% of women feel misunderstood by food marketers. Kirsty’s ready meal range is a new food brand that purposefully targets women through its design and...

Budding female entrepreneurs are being asked to come forward and take part in a programme that is helping to grow the next generation of businesses. Brand Amplifier, a London charity set up for women in business, first set-up its f...