• Transform magazine
  • August 22, 2017

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Articles

Treasury Wine Estates launches Millennial-focused brand

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Treasury Wine Estates (TWE) launched Samuel Wynn & Co, a wine brand specifically designed to target Millennials. The generation born between 1980 and 2000 has changed the market’s dynamics, giving a great importance to experi...

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Nouvelle brand direction pour Côtes du Rhône

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For many wine brands, their associated advertising and campaigns centre heavily on the product’s provenance and eminence. And with good reason – wine often, particularly in the UK, accompanies sophisticated meals or is enjoye...

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Bringing own label to the table

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Almost 170 years ago, in June 1847, tea-dealer and resident of Blackpool, UK, Edwin Henry Booth, opened a shop named The China House and began trading under the E.H. Booth & Co. Ltd. When, 16 years later in 1863, Booth added...

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Valley of vineyards

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Neighbour to Australia and comprised of two main islands in the southwestern Pacific Ocean, New Zealand’s sweeping mountains and beautiful beaches make it the dream destination for many aspiring travellers. A colourful histor...

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