• Transform magazine
  • November 19, 2017

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Articles

A single malt double act

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Whiskey is one of those rare products that spans the pricing scale from the most affordable to the peaks of luxury. Designing packaging and branding for products from the same distillery, but those that reflect both ends of t...

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The value of heritage

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Chivas Regal The Icon, draws on the heritage of Chivas Regal, the world’s first luxury Scotch Whisky brand. The Icon’s concept and design elements were created by Coley Porter Bell, the strategic branding agency who have helped to develop...

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Craft, heritage and revolution for the water of life

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The perception of whisky is shifting away from the dusty bottle on the old man’s liquor shelf. Younger consumers, digital communications and packaging technologies have led to a revolution in the ways in which whisky brands c...

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Magic: the Gathering (@wizards_magic) is no longer a single brand, but a family of digital and physical games. Its… https://t.co/N6a5htKZN0
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