Imagining the opportunities available to a building site requires a creative approach to signage and brand touchpoints. Ruth Wyatt explores best practice in creative hoardings and signage design...
Articles
Taking flight
Crafting an airport experience that can both ground people in a sense of place while providing relevant information relies on semiotic-driven design to succeed. Brittany Golob investigates visual identity, architectur...
New wayfinding sets sail in Maritime Greenwich
London’s National Maritime Museum is a place of heritage within the heritage sector. It resides in the former Royal Naval Asylum and comprises part of the UNESCO World Heritage Site in Maritime Greenwich. Its large co...
Implementation, by any other name
For brand agencies, implementation can be a real sticking point when working on a rebrand. A recent Transform breakfast, held in association with wayfinding and signage specialist Endpoint, discussed the challenges re...
Two lions, a red line and a Lausanne typeface
Unlike Geneva, its Lac Leman counterpart to the south, or Bern, the Swiss capital to the north, Lausanne’s place brand lacked a distinctive identity. However, the city’s character and heritage are rich with classical...
The type writer: Typography of wayfinding apps
With digital advancements determining the future of wayfinding apps, Bruno Maag explores the typography journey through transport and technology We navigate our envir...
Finding the way
Managing the masses requires expert wayfinding design and an approach to typography that can embrace different alphabets at the same time. Amy Sandys discusses the relationship between type and signage design...
Endpoint field guide to the built environment: Dubai Tram
The Dubai Tram was a massive physical infrastructure project that required a considered approach to the design of the built environment, wayfinding and signage in order to bestcommunicate with the tram’s users. Britta...
Writing on the wall
Wayfinding and signage can bring a brand to life, often on a large scale. Thus, when implementation is incorporated into the initial brand strategy, the rebrand is apt to work on a practical level. How can brands plan...
The type writer: Wayfinding and signage
Bruno Maag analyses the use of iconography and typography in wayfinding and signage Every day we each navigate through spaces, either physical or digital; we use conv...