• Transform magazine
  • May 21, 2019

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Articles

New wayfinding sets sail in Maritime Greenwich

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London’s National Maritime Museum is a place of heritage within the heritage sector. It resides in the former Royal Naval Asylum and comprises part of the UNESCO World Heritage Site in Maritime Greenwich. Its large collection...

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Implementation, by any other name

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For brand agencies, implementation can be a real sticking point when working on a rebrand. A recent Transform breakfast, held in association with wayfinding and signage specialist Endpoint, discussed the challenges related to...

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Two lions, a red line and a Lausanne typeface

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Unlike Geneva, its Lac Leman counterpart to the south, or Bern, the Swiss capital to the north, Lausanne’s place brand lacked a distinctive identity. However, the city’s character and heritage are rich with classical architec...

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The type writer: Typography of wayfinding apps

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With digital advancements determining the future of wayfinding apps, Bruno Maag explores the typography journey through transport and technology We navigate our environments thr...

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Finding the way

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Managing the masses requires expert wayfinding design and an approach to typography that can embrace different alphabets at the same time. Amy Sandys discusses the relationship between type and signage design...

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Endpoint field guide to the built environment: Dubai Tram

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The Dubai Tram was a massive physical infrastructure project that required a considered approach to the design of the built environment, wayfinding and signage in order to best communicate with the tram’s users. Brittany Golo...

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Writing on the wall

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Wayfinding and signage can bring a brand to life, often on a large scale. Thus, when implementation is incorporated into the initial brand strategy, the rebrand is apt to work on a practical level. How can brands plan for bet...

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The type writer: Wayfinding and signage

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Bruno Maag analyses the use of iconography and typography in wayfinding and signage Every day we each navigate through spaces, either physical or digital; we use conventions that...

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