Environmental sustainability has become a raising issue in the recent years, with the bottled water industry especially becoming a topic of discussion. Plastic, the primary material used in water bottles, does not onl...
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Key commuter line South West Trains rebrands as South Western Railway
As house prices and the cost of living in England’s urban centres continues to rise, so too does the number of people choosing to live in, and commute from, city outskirts. As a result, each day numerous train compani...
Muddying the waters
With 100% of the UK’s population having access to clean water from the mains water supply, the concept of being unable to find a safe source from which to drink is, to many, incomprehensible. Yet this is the fate whic...
Charitable brand strategy
The Water Trust turned to Prophet brand consultancy to refine and strengthen its brand in the hope that it would better supplement its future initiatives. The charity found that its positive attributes were accountability, transpar...