Whether it’s mince pies or latkes, turkey or nut roast, the holiday season can be full of temptations to overindulge. It also means January is the biggest month of the year for fitness and gym brands, all seeking to c...
Articles
In conversation with Sir Richard Branson
Building an empire: Speaking with the founder of the Virgin Group, Sir Richard Branson, and Virgin’s former MD for Japan Mike Inman, Hassan Butt discusses brand extensions and the ethos of an entrepreneurial business...
Stretch of the imagination
Extending a brand beyond its established product category, industry or service requires a considered approach and a good deal of creativity. Hassan Butt investigates...
Virgin Australia completes aircraft livery
With aircraft livery, airport signage and digital touchpoints to consider, the implementation of a new airline brand can be a big task. When Virgin Blue completed its implementation of the new Virgin Australia brand, the airline cr...