• Transform magazine
  • June 20, 2019

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Articles

Enough is enough for new Virgin Active positioning

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Whether it’s mince pies or latkes, turkey or nut roast, the holiday season can be full of temptations to overindulge. It also means January is the biggest month of the year for fitness and gym brands, all seeking to capitalis...

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In conversation with Sir Richard Branson

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Building an empire: Speaking with the founder of the Virgin Group, Sir Richard Branson, and Virgin’s former MD for Japan Mike Inman, Hassan Butt discusses brand extensions and the ethos of an entrepreneurial business in this...

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Stretch of the imagination

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Extending a brand beyond its established product category, industry or service requires a considered approach and a good deal of creativity. Hassan Butt investigates This feature...

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Virgin Australia completes aircraft livery

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With aircraft livery, airport signage and digital touchpoints to consider, the implementation of a new airline brand can be a big task. When Virgin Blue completed its implementation of the new Virgin Australia brand, the airline created an...

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@transformsays

Hey @firefox! It's been a while since you announced your new tail, but we did write an article about your fiery reb… https://t.co/b55zp8BHKf