• Transform magazine
  • April 24, 2019

Top

Articles

Rockwell Automation rebrand fails to convey brand’s message

Rockwell.png

US-based Rockwell Automation has unveiled a new logo and brand promise for the company – but the design fails to integrate with the brand’s ideals. With a bold font monogram agai...

Read More

Transcending tradition in sausage production

partypig.jpeg

In 2015, the World Health Organization (WHO) report showed evidence of increasing cases of pancreatic and colorectal cancer caused by processed meats, which threatened this sector of the food industry. This forced sausage pro...

Read More

Follow the yellow Laurel Road

Laurel Road Brand Union.jpg

Among the plethora of opportunities that exist for brand and design agencies, perhaps the prospect of rebranding the loans integral to ensure students can complete their university degrees is one of the least relished. Nevert...

Read More

Cleared for takeoff

JFK 7.jpg

International brand agency Base Design teamed up with JFK's Terminal 4 in New York to create a new logo and visual identity consisting of vibrant, fun signage that directs travellers throughout the terminal....

Read More

Brand experience: PNC Financial

10_smile.jpg

To educate children about finance, American financial services company PNC uses its Christmas Price Index to create brand experiences that promote the brand’s reputation, engage children and educators in banking and explore y...

Read More

Peer perspectives: AT&T

att_assets8.jpg

AT&T’s rebrand by Interbrand is a work in progress, but the first phases have been rolled out, including a new, simplified world icon. Jaid Hulsbosch, director of Australian brand agency Hulsbosch, examines the progress the A...

Read More

Moving the brand goalposts

US Soccer flags.jpg

Given the task of assigning a sport to the US, one could be forgiven for immediately thinking of baseball, basketball, or even American football. All are huge entertainment spectacles involving heady amounts of sponsorship an...

Read More

K-Swiss’ new brand retains American heritage

K-Swiss-logo.png

The trainer market is booming right now, with Nike and adidas leading the pack. In this competitive environment of super-brands there is no room for complacency, and the latest athletic footwear retailer to refresh its brand is K-Swiss. Th...

Read More