• Transform magazine
  • May 23, 2017

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Articles

Natural charm and culture in Cyprus Airways rebrand

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For many countries, the flag-carrying airline is one of its most important place brand signifiers. The flag carrier provides a link between the means of travel and destination country; the airline can work with local tourism...

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New brand position for Madame Tussauds

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For tourists and residents alike, London is a hotbed of attractions. Its multiple museums, galleries and spectacles make a weekend of entertainment easy; good public transport links ease the burden of navigating between desti...

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5 minutes with Robyn de Villiers

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In her guest lecture for the Maggie Nally Memorial Lecture 2017, CEO and chairman of Burson-Marsteller Africa, Robyn de Villiers, discussed the opportunities facing PR and communications practitioners across Africa. Here, de...

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Zero degrees longitude

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The museums in Greenwich, London date back to two important moments in British history. The first was the first classical building to be constructed in the UK – the Queen’s House – crafted by Inigo Jones. The second marked th...

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Branding the search for intelligent life

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In 1974, then-professor of astrology at Cornell University, Frank Drake, along with late astronomer Carl Sagan, composed a message consisting of 1,679 binary digits. Known as the Arecibo message - after the Arecibo radio tele...

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Future-focused and flexible

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With a share price that has increased to $10.28 and a strong financial standing among its peers, Dexus, an Australian property group, faced little brand recognition in the public eye. Looking to shift sector perception and bo...

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An audience with Al Gore

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In recent years, brands of all sectors have championed efforts to make whichever industry they operate in as sustainable as possible. Born from a need to alleviate climate change, minimise the risk of catastrophic climate eve...

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The new 40

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Following the 2008 financial crisis, a shift in trust from the financial security of banks meant many customers moved their funds into building societies. Almost a decade later, building societies are now focusing on their cu...

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Culture code

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In a fast-paced and transparent social media landscape, customer experience and delivery on brand promise are paramount for organisations that want to see growth. Understanding the relationship between a company’s internal cu...

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Place branding: Tatarstan

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Tatarstan developed a place brand that reflected its local culture and communicated the region’s unique history, demographics and outlook. Amy Sandys reports The forest, mountain...

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