• Transform magazine
  • February 22, 2019

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Articles

One Medical rebrands with set of watercolours and photographs

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One Medical announces a rebrand spearheaded by a new logo and a set of watercolour illustrations. Primary care provider One Medical has announced a rebrand in which watercolour illus...

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The most disruptive consumer brands blend community building and experience, report shows

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Ranging across several consumer industries and categories, a new report from the Interactive Advertising Bureau (IAB) shows the most disruptive 250 US brands and uncovers the bonds tying them together....

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Rockwell Automation rebrand fails to convey brand’s message

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US-based Rockwell Automation has unveiled a new logo and brand promise for the company – but the design fails to integrate with the brand’s ideals. With a bold font monogram against...

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Australian Space Agency’s new logo draws on Australian skies to build brand identity

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The new Australian Space Agency logo shows how great concepts can lead to good quality logos and strengthen a brand’s identity. The Australian Space Agency wants us to know that it c...

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Brands search for sustainable packaging solutions

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Pro Carton put together a list of the most ‘environmentally-friendly’ brands of 2018, showing different solutions for sustainable packaging. Brands and businesses are moving towards...

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HSBC announces new sound identity

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Musician Jean-Michel Jarre is the composer of the new HSBC’s sound identity, marking the next phase of the company’s global brand refresh. ‘Together we thrive’ becomes more than HSBC...

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Milkman model used by P&G to promote environmental sustainability

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With consumers piling the pressure on companies to be more mindful of environmental issues and reduce plastic waste, major brands have partnered with new platform Loop to introduce reusable packaging....

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Uncovering the Olympic brand story at the Olympic Museum

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For two weeks every two years, millions of people around the world will be staring at a single brand. No matter the feeling it evokes, there is one thing certain of Olympic Games branding, it will be seen and experienced by mi...

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Travel companies rarely inspire trust or loyalty, survey shows

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The holiday season can be the most popular, expensive and stressful time to travel. In that setting of general mania and panic, travellers have the choice between opting for the most budget-friendly booking options and their m...

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Putting Tasmania's West Coast on the map

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Australia’s southernmost state is best known for its wildlife, largely due to the popular Looney Toon named after the eponymous Tasmanian devil. Beyond wildlife, the current population of 520,000 plus residents call a land ful...

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