• Transform magazine
  • October 20, 2017

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Articles

Craft, curiosity and inspiration at heart of fabric and art chain rebrand

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Crafting and DIY art is clearly on the rise. The Chicago Tribune reported a 7% increase in sales of art products year-on-year in 2015 and Etsy noted a 19.4% increase in sellers in the same period. Surprisingly, the trend has...

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Google breaks ground with ground-breaking geothermal tech brand

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Google has gone through major changes in the past five years that have resulted in a variety of brand extensions and technological innovations. First, Google rebranded itself as...

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Transcending tradition in sausage production

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In 2015, the World Health Organization (WHO) report showed evidence of increasing cases of pancreatic and colorectal cancer caused by processed meats, which threatened this sector of the food industry. This forced sausage pro...

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Rebranding a true star

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Being a successful singer and songwriter for more than 50 years is extremely unusual. Being a music idol and a fashion icon is something only a true star like Sir Elton John can do. T...

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Timeline: Woolworths

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Woolworths has a long history in Australia and remains popular today. Its brand has changed remarkably little over the past 93 years. Its focus on fresh food, quality products and its Australian heritage remains strong in its...

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Danone rebrand communicates sustainability goals

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The Danone Manifesto states, “We carry forward our mission to bring health through food to as many people as possible and our dual project for business success and social progress, while reflecting our values of humanism, ope...

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Green houses for Sapphire distillery

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From Cuba to Hampshire, Bacardí has taken its environmental responsibility global. Its gin production process, based in England, is part of a strategic approach to design that reduces the company’s environmental impact. Hass...

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Follow the yellow Laurel Road

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Among the plethora of opportunities that exist for brand and design agencies, perhaps the prospect of rebranding the loans integral to ensure students can complete their university degrees is one of the least relished. Nevert...

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Breath of fresh air in healthcare repositioning

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In centuries past, the ‘cure’ for pulmonary diseases was often for clean, refreshing air in the mountains or seaside. Today, medicine has evolved much farther. Now, a mile above sea level, at the base of the Rocky Mountains,...

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Going for the orange in Oregon State rebrand

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The mighty Beavers of Oregon State University are now rather long in the tooth, having fought it out with Pac-12 competition since helping found the conference in 1915. Now, the team, and the university, are putting a new fac...

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@transformsays

Involved in place branding? Here's why the @citynationplace global conference and awards is a must-attend:… https://t.co/TCRP6Zf1kt
Brand agency @AesopAgency is helping leading US instant mash brand @IdahoanFoods take root in the UK:… https://t.co/ejvuo9u5QL
RT @_digital_impact: Thanks once again to everyone who celebrated with us at the Brewery last night. Read all about the event over @Communi