• Transform magazine
  • June 25, 2017

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Articles

Breath of fresh air in healthcare repositioning

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In centuries past, the ‘cure’ for pulmonary diseases was often for clean, refreshing air in the mountains or seaside. Today, medicine has evolved much farther. Now, a mile above sea level, at the base of the Rocky Mountains,...

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Going for the orange in Oregon State rebrand

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The mighty Beavers of Oregon State University are now rather long in the tooth, having fought it out with Pac-12 competition since helping found the conference in 1915. Now, the team, and the university, are putting a new fac...

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Natural charm and culture in Cyprus Airways rebrand

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For many countries, the flag-carrying airline is one of its most important place brand signifiers. The flag carrier provides a link between the means of travel and destination country; the airline can work with local tourism...

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New brand position for Madame Tussauds

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For tourists and residents alike, London is a hotbed of attractions. Its multiple museums, galleries and spectacles make a weekend of entertainment easy; good public transport links ease the burden of navigating between desti...

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Five minutes with Robyn de Villiers

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In her guest lecture for the Maggie Nally Memorial Lecture 2017, CEO and chairman of Burson-Marsteller Africa, Robyn de Villiers, discussed the opportunities facing PR and communications practitioners across Africa. Here, de...

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Zero degrees longitude

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The museums in Greenwich, London date back to two important moments in British history. The first was the first classical building to be constructed in the UK – the Queen’s House – crafted by Inigo Jones. The second marked th...

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Branding the search for intelligent life

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In 1974, then-professor of astrology at Cornell University, Frank Drake, along with late astronomer Carl Sagan, composed a message consisting of 1,679 binary digits. Known as the Arecibo message - after the Arecibo radio tele...

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Future-focused and flexible

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With a share price that has increased to $10.28 and a strong financial standing among its peers, Dexus, an Australian property group, faced little brand recognition in the public eye. Looking to shift sector perception and bo...

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An audience with Al Gore

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In recent years, brands of all sectors have championed efforts to make whichever industry they operate in as sustainable as possible. Born from a need to alleviate climate change, minimise the risk of catastrophic climate eve...

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The new 40

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Following the 2008 financial crisis, a shift in trust from the financial security of banks meant many customers moved their funds into building societies. Almost a decade later, building societies are now focusing on their cu...

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@transformsays

Did you know? French high-speed rail service, TGV, is now known as #inOui. Read about it here:… https://t.co/g0rr2Xawea
Did you know? Finnish capital @VisitHelsinki has a new place #brand, developed by @Werklig. Read about it here:… https://t.co/UbE7B93Dka
Did you know? #UnitedYeah has updated historic Australian removals company, Grace Group. Read about it here:… https://t.co/TT5vNFBUJA