• Transform magazine
  • July 20, 2018

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Articles

Five minutes with John Gambell

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Yale University has a sprawling, urban campus, a number of sub-brands and a strong logo. How has typography shaped its brand touchpoints and influenced its brand management strategy? Yale's university printer John Gambell disc...

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University of Northampton rebrands in an effort to stand out

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Universities are businesses, just like any other corporate organisation, and attracting students is a demanding task considering the wide options students are presented with. As with all consumers, students don’t want to feel...

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Sense of belonging in University of Roehampton rebrand

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Competition among UK universities is at an all-time high. With rising tuition fees and an increasingly competitive work environment, people of university age are becoming more selective about where they choose to study. In tur...

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Big tree, green rebrand for Big Green and Dartmouth College

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Nestled among the pines in a snowy, green corner of New Hampshire, Dartmouth College educates some of the US’ brightest students. Part of the Ivy League, Dartmouth’s national and international reputation is supported by a bran...

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Spotlight on Imperial College Business School

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With a long history and the need to differentiate itself, the Imperial College Business School set out a new brand strategy that positions it as a modern, elite institution for entrepreneurial thinking. Amy Sandys reports...

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Going for the orange in Oregon State rebrand

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The mighty Beavers of Oregon State University are now rather long in the tooth, having fought it out with Pac-12 competition since helping found the conference in 1915. Now, the team, and the university, are putting a new face...

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@transformsays

How do type designers approach challenging briefs and what are the benefits of implementing a branded typeface? ➡️… https://t.co/LiCi5zA3bx
Global, e-commerce brand @Vistaprint reveals the five most common branding mistakes made by small businesses ➡️… https://t.co/eiz9xDalNv
Timeline: FIFA World Cup From early surrealist and art deco posters to recent conceptual emblems, each #WorldCup d… https://t.co/d12vzJTFco